Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
11320201E11542STRATEGIC MANAGEMENT AND BUSINESS POLICYCompulsory485
Level of Course Unit
First Cycle
Language of Instruction
English
Objectives of the Course
Strategy development for organizational needs and tools used in the process of strategy development will be taught to students both in theory and applications.
Name of Lecturer(s)
Doç.Dr. Burak ÇAPRAZ
Learning Outcomes
1To be able to understand the evolution of the business strategies and the interconnections between strategies
2To be able to understand the strategy development process and identification of strategic alternatives
3To be able to design and implement an effective “Strategic Logic” for defining and achieving an organisation’s goals
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
- Basis of Strategic Management - Mission, Vision, Values in Strategy Development - Internal Analysis (SWOT, TOWS, BCG, McKinsey, Portfolio Analysis, PIMS) - External Analysis (PEST, Porter's Five Forces, Stakeholder Analysis, Industry Analysis, Four Corner Model ) - Value Creation - Technology & Strategic Management - Corporate Level Strategies - MIDTERM EXAM - Business Level Strategies - Functional Level Strategies - Global Strategies, Innovation Strategies - Blue Ocean Strategy, Strategy Maps - CSR, Governance and Business Ethics - Strategy Gameplay
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Basis of Strategic Management1
2Mission, Vision, Values in Strategy Development1
3Internal Analysis (SWOT, TOWS, BCG, McKinsey, Portfolio Analysis, PIMS) 1
4External Analysis (PEST, Porter's Five Forces, Stakeholder Analysis, Industry Analysis, Four Corner Model )1
5Value Creation1
6Technology & Strategic Management1
7Corporate Level Strategies1
8MIDTERM EXAM
9Business Level Strategies1
10Functional Level Strategies1
11Global Strategies, Innovation Strategies1
12Blue Ocean Strategy, Strategy Maps 1
13CSR, Governence and Business Ethics 1
14Strategy Gameplay1
15Discussion1
16Final Exam
Recommended or Required Reading
Hill C.W.L., Schilling M.A., Jones G.R. (2017) Strategic Management: Theory & Cases: An Integrated Approach, 12th Edition, Cengage Learning.
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14342
Practice12224
Project Preparation000
Project Presentation000
Self Study14342
Individual Study for Mid term Examination2714
Individual Study for Final Examination2714
TOTAL WORKLOAD (hours)138
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO1  4  44   
LO2    54  4 
LO3          
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr