Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
MDY202MEDIA LITERACYElective243
Level of Course Unit
First Cycle
Objectives of the Course
Media literacy is the skill of experiencing, interpreting/analyzing and making media products. Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media. It's about asking pertinent questions about what's there, and noticing what's not there.
Name of Lecturer(s)
Yrd. Doç.Dr. Pınar Özgökbel Bilis
Learning Outcomes
1able to experience, interprete/analyze and making media products.
2ability to sift through and analyze the messages that inform, entertain and sell to us every day.
3 ability to bring critical thinking skills to bear on all media.
4ability of asking pertinent questions about what s there, and noticing what s not there.
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
it's the instinct to question what lies behind media productions— the motives, the money, the values and the ownership— and to be aware of how these factors influence content.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Course Introduction: Content – Importance – Policies and Requirements. Course expression
2Traditional Literacy- 21. Century Literacy, Media Literacy, Visual LiteracyCourse expression
3The basic principles of Media Literacy – Image and the power of imageCourse expression
4Discussion of the case studies with the key content of the media literacyCourse expression
5Europe –US and world studies preformed on media literacy and historical processCourse expression
6The ability to produce audio-visual and written media messagesCourse expression
7Analysis of Media Texts – Critical Reading of TV and Film Arts outputsCourse expression
8Mid-term exam
9Journalism and Media LiteracyProject presentations
10Photograph and Media LiteracyProject presentations
11Film and Media LiteracyProject presentations
12Television and Media LiteracyProject presentations
13İnternet and Media LiteracyProject presentations
14New Communication Technologies and Media LiteracyProject presentations
15Advertisement and Media LiteracyProject presentations
16Final Exam
Recommended or Required Reading
Mine Gencel Bek, Mutlu Binark, Eleştirel Medya Okur Yazarlığı, Kalkedon Yayınları; İstanbul, 2007. Potter W. J. (2005), Media Literacy, 3th Ed. Sage publ. Gunther KRESS & Theo van LEEUWEN (2000) Reading Images: The Grammar of Visual Design. Routledge: London Donis A. DONDIS (1973) A Primer of Visual Literacy. The MIT PRESS MA:USA. Bruce BLOCK (2001) The Visual Story. Focal Pres: Boston USA
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures313
Project Preparation13030
Project Presentation10110
Individual Study for Mid term Examination11010
Individual Study for Final Examination11010
Reading5525
TOTAL WORKLOAD (hours)90
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
LO1    22
LO2    22
LO3    2 
LO4    2 
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr