Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
HLK402PUBLIC RELATIONSElective483
Level of Course Unit
First Cycle
Objectives of the Course
The aim of the course is to teach students the basics of public relations, theories, practices, the flow of PR applications and the importance of PR in organizational effectiveness.
Name of Lecturer(s)
Prof.Dr.Ahmet IMANCER
Learning Outcomes
1To be able to Define basic terms and models in PR, internal and external communication processes, concepts and models
2To be able to Define and manage PR tools
3LO3. To be able to Define, analyze problems and develop solutions for corporate communication issues.
4To be able to master the process of research, planning, application and evaluation in PR
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
The aim of the course is to teach students the basics of public relations, theories, practices, the flow of PR applications and the importance of PR in organizational effectiveness.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Public Relations definition, history of public relations, theories and models
2Public Relations: aims, functions and importance, the concept of target audience
3The relationship between public relations and other fields such as lobbying, propaganda, advertising, marketing etc...
4Corporate communication , Lobbying and Public Relations problems,
5Public Relations tools and methods
6Basics of written communication
7The concept of corporate image and importance of PR, corporate culture
8Mid-term examination
9Target Groups of Public Relations: Media, HR, general public, competitors, governmental bodies, financial groups etc. Internal and external PR
10Methods of Public Relations: Sponsorship, media relationship, seminars, trade fairs etc.
11Reputation, image, identity and corporate communication
12Public relations departments and public relations agencies.
13Corporate advertising
14Media relations and public relations
15Case Study
16Final examination
Recommended or Required Reading
Lecture notes are supplied by the lecturer
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination122
Final Examination122
Attending Lectures14342
Report Preparation12424
Homework12020
TOTAL WORKLOAD (hours)90
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
LO1      
LO2      
LO3    2 
LO4      
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr