Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
11320103E11726SPORTS ECONOMICSElective365
Level of Course Unit
First Cycle
Language of Instruction
English
Objectives of the Course
The course aims to explore selected aspects of the economics of the sports business. The next portion of the course will look at the economics of leagues and sports stadiums. Also the economics of professional sports labor markets will be explored.
Name of Lecturer(s)
Assoc.Prof.Dr.Mehmet KARAÇUKA
Learning Outcomes
1Being able to comprehend the techniques of applied microeconomics applied to the sports industry through the examination of real-world issues and problems.
2Being able to analyze the demand for sports, the possibility of price discrimination and market power across different sports.
3Being able to understand and explain the impact of marketing and advertising on sports and the commercialization of sports.
4Being able to analyze profit variation and competitive balance along with the short-run and long-run profit maximization decisions for owners.
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
The business of sports. Demand side and profits in sports business. Costs and revenues. Sports market outcomes. History of player payments. Labor relations.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introductory Meeting
2The Business of Sports
3Demand and Revenue I
4Demand and Revenue II
5Market for Sports Broadcast Rights I
6Market for Sports Broadcast Rights II
7Team Costs Profits and Winning I
8Midterm Exam
9Team Costs Profits and Winning II
10Sports Market Outcomes I
11Sports Market Outcomes II
12Collective Bargaining and Stadium
13Value of Talent
14History of Player Pay
15Labor Relations
16Final Exam
Recommended or Required Reading
Leeds and Von Allmen, The Economics of Sports (Addison Wesley Longman, 2002 and 2004) Sandy, Sloane & Rosentraub. The Economics of Sport: An International Perspective (MacMillan, 2004) Varian, H. R. (2007). Intermediate microeconomics: A modern approach. W. W. Norton & Company.
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination11222
Final Examination21242
Attending Lectures16348
Project Preparation8216
Self Study7214
Individual Study for Homework Problems818
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO1    3     
LO23         
LO3          
LO43         
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr