Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
11320203T11829PUBLIC RELATIONSElective355
Level of Course Unit
First Cycle
Objectives of the Course
•• To be able to recognise the debates around the nature of public relations and what it means by identifying the key definitions of public relations used in practice today.• To be able understand the origins of public relations in the science of opinion and its place in organizations
Name of Lecturer(s)
Assoc. Prof. Dr. Nesrin ADA
Learning Outcomes
1To be able to describe, justify and evaluate the roles, location and tasks of public relations specialists within organisations and their relationship with other functional and line departments.
2To be able to use theoretical and practical knowledge gained in the basic fields of public relations.
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
In this course; public relations, the bridge function between the organizations and public, will be discussed and the applications in the world and Turkey will be demonstrated.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Public relations, various definitions and related concepts
2Historical Development of Public Relations
3Public Relations Mix:
4Media context of contemporary public relations and journalism
5Corporate image, reputation and identity
6Public Relations Process
7Community and society – corporate social responsibility (CSR)
8Midterm
9 Strategic public relations practices
10Target population in public relations
11Communication tools in public relations
12Effective Presentation Techniques İn Public Relations
13Organizational Communication
14Crisis public relations management
15What next? future issues for public relations
16Final Exam
Recommended or Required Reading
Tench, Ralph and Yeomans, Liz (2007), Exploring Public Relations, First edition, Pearson Education. Yumlu K., “Kitle Iletisim Araclari”, Nesa Yayincilik Dalkiran N., (1995), “Siyasal Reklamcilik”, Turkiye Gazeteciler Cemiyeti Yayını. Oskay U., “20 Yuzyildan Gunumuzde Kitle Iletisimin Kulturel Islevleri”, Ankara Universitesi B.Y.O.
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Sınavı1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures16348
Seminar6212
Self Study14114
Individual Study for Homework Problems14114
Individual Study for Mid term Examination10220
Individual Study for Final Examination20240
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO13332233322
LO24423322422
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr