Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
11320203E11845ADVERTISING MANAGEMENTElective475
Level of Course Unit
First Cycle
Objectives of the Course
This course is for students who are preparing for a career in advertising. Also it provides an approach to the management of advertising and it is relevant to real world advertising planning, decision making and control.
Name of Lecturer(s)
Assoc.Prof.Dr. Keti VENTURA
Learning Outcomes
1To be able to have knowledge and understanding about the management of the advertising function
2To develop team building and communication skills
3To be able to evaluate the structure and organisation of the advertising industry, including regulation
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
This course aims to provide knowledge about the main concepts in advertising. Advertisement and Advertising Concept, Forming Advertising Objectives, Message Strategies and Tactics, Media Strategies and Tactics, Advertising Tools and Analysis and Environmental Factors are the main topics of the course.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction to Advertising Management course
2Advertisement and Advertising Concept
3Advertising Industry
4Advertising Objectives
5Advertising Planning and Budgeting
6Advertising Campaign Management
7Advertising Design
8Midterm
9Segmentation and Positioning in Advertising
10Media Strategies and Tactics
11Advertising Media Selection
12Technology and Advertising
13Ethics in Advertising
14Term Paper Presentations
15Term Paper Presentations
16Final Exam
Recommended or Required Reading
- Batra R., Myers J. and Aaker D. (1996), Advertising Management, Prentice Hall - Clow, Kenneth E. and Baack, Donald E. (2008), Integrated Advertising, Promotion and Marketing Communications, Prentice Hall
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination122
Final Examination122
Attending Lectures16348
Practice10330
Seminar166
Individual Study for Homework Problems212
Individual Study for Mid term Examination10220
Individual Study for Final Examination20240
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO15434435422
LO22225553222
LO34421132421
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr