Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
11320203E11840CURRENT ISSUES IN MARKETINGElective365
Level of Course Unit
First Cycle
Objectives of the Course
To introduce students new approaches in marketing and to evaluate the companies’ practices. To reflect the dynamic environment inhabited by today's marketers, helping students understand the marketplace and the impact of technology to make strategic marketing decisions are also the aims of the course.
Name of Lecturer(s)
Learning Outcomes
1To be able to cognize the business strategic decision making process in a dynamic environment
2To be able to understand the new approaches association with technology
3To learn how marketing strategies can be adapted to meet changing conditions in the market
4
5
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
This course aims to provide a perspective about new concepts and developments in marketing. Discussing current issues and examining their applications in business life are the main points of the course.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction to Current Issues in Marketing course
2Globalization, Global Marketing and Localization
3Customer Focus in Marketing and CRM (Customer Relationship Management)
4Guerilla Marketing and Buzz Marketing
5Service Marketing
6Experiental Marketing
7Emotional Marketing
8Midterm
9Marketing in Digital Age
10E-Business and E-Marketing
11Social Media and Marketing
12Green Marketing
13Ethics and Social Responsibility in Marketing
14Term Paper Presentations
15Term Paper Presentations
16Final exam
Recommended or Required Reading
- Baker, Michael and Hart, Susan. (2008), The Marketing Book, 6th Edition, USA: Elsevier Publishing - Timm, Paul R. and Jones, Christopher G. (2005), Technology and Customer Service: Profitable Relationship Building, Prentice Hall - Urban, Glen. (2004), Digital Marketing Strategy: Text and Cases, Prentice Hall - Keegan, Warren J. And Green, Mark. (2008), Global Marketing, Prentice Hall
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination150
Homework150
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Sınavı1100
SUM100
Term (or Year) Learning Activities60
End Of Term (or Year) Learning Activities40
SUM100
Language of Instruction
English
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination122
Final Examination122
Attending Lectures16348
Practice10330
Project Presentation166
Individual Study for Mid term Examination10220
Individual Study for Final Examination20240
Homework212
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO14524535555
LO22434435542
LO34534444532
LO4          
LO5          
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr