Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
11320203E11844EXPORT MARKETINGElective365
Level of Course Unit
First Cycle
Objectives of the Course
• The aim of this course is to provide basic export knowledge and evaluate export procedure.
Name of Lecturer(s)
Learning Outcomes
1To be able to understand the export marketing information
2To be able to understand the developments in export markets
3To be able to learn the documents and procedures for export marketing
4
5
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
In the course, export development models, export marketing plan, INCOTERMS, documents in export marketing and export procedure will be discussed.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1International Marketing and Exporting
2Bases of International Marketing
3The International Environment: Culture, Economic Forces, Political/Legal, and Competition
4Export Market Selection: Definition and Strategies
5Information for International Market(ing) Decisions
6Market Entry Strategies
7Export Entry Modes and Nonexport Entry Modes
8Midterm
9Product and Pricing Decisions
10Financing and Methods of Payment
11Promotion and Marketing Communication
12Handling Export Orders and Supply Chain Management
13Organization of International Marketing Activities
14Presentations
15Presentations
16Final exam
Recommended or Required Reading
• International Marketing and Export Management, 6/E, Gerald Albaum & Edwin Duerr, Prentice Hall, 2008.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
English
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination122
Final Examination122
Attending Lectures16348
Practice14342
Individual Study for Mid term Examination10220
Individual Study for Final Examination20240
Homework10110
TOTAL WORKLOAD (hours)164
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
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LO35555455555
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LO5          
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr