Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
1302006832012BUSINESS FOREIGN LANGUAGE IIElective355
Level of Course Unit
First Cycle
Language of Instruction
English
Objectives of the Course
• The aim of this course is to acquire fundamental concepts of Business English and to enable the students read and comment on texts and case studies about Business English.
Name of Lecturer(s)
Lec. Emre Erzincan
Learning Outcomes
1To be able to understand the words in Business English texts, articles and case studies.
2To be able to comment on Business English case studies.
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Vocabulary, text and case studies in Business English
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction to Business English
2Case Study: ‘Problems at Head Office’
3Case Study: ‘Zeton Ltd.’
4Case Study: ‘The Wide Open Spaces’
5Case Study: ‘Managing Supervisors’
6Case Study: ‘Car-Parts of Westborough’
7Evaluation Study
8Midterm Exam
9Case Study: Let the Buyer Beware’
10Case Study: ‘Privacy versus Profits’
11Case Study: ‘ Resolving Marketing Problems in Korea’
12Case Study: ‘Making Products Universal’
13Case Study: ‘Applications of Organization Theory in Helgaton Ltd.’
14Case Study: ‘The Wakewood Organization’
15 Evaluation Study
16Final Exam
Recommended or Required Reading
- Boone Louis E., David L. Kurtz (1995), Contemporary Marketing, The Dryden Press, Eight Edition, United States of America. - Mullins, Laurie J. (1999), Management and Organizational Behavior, Pitman Publishing, 5th Editio, Great Britain
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination122
Final Examination122
Attending Lectures16348
Project Preparation8216
Individual Study for Mid term Examination10220
Individual Study for Final Examination20240
Homework818
TOTAL WORKLOAD (hours)136
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO13332233322
LO24423322422
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr