Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
1302006862012FOREIGN LANGUAGE FOR BUSINESS LIFEElective365
Level of Course Unit
First Cycle
Objectives of the Course
• The aim of this course is to acquire fundamental concepts of Business English and to enable the students read and comment on texts and case studies about Business English.
Name of Lecturer(s)
Learning Outcomes
1To be able to understand the vocabulary in the vocational English texts, articles and case studies.
2To be able to develop comments on vocational English case studies.
3To be able to use the terminology and pracitcal information learned in Vocational English case studies.
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Vocabulary, text and case studies in Business English
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction to Business English
2Case Study: ‘Problems at Head Office’
3Case Study: ‘Zeton Ltd.’
4Case Study: ‘The Wide Open Spaces’
5Case Study: ‘Managing Supervisors’
6Case Study: ‘Car-Parts of Westborough’
7Evaluation Study
88. Week Midterm Exam
9Case Study: Let the Buyer Beware’
10Case Study: ‘Privacy versus Profits’
11Case Study: ‘ Resolving Marketing Problems in Korea’
12Case Study: ‘Making Products Universal’
13Case Study: ‘Applications of Organization Theory in Helgaton Ltd.’
14Case Study: ‘The Wakewood Organization’
15 Evaluation Study
16Final Exam
Recommended or Required Reading
- There is no set text book for the course, but a dossier consisting of course material collected from the following resources is available for photocopying. - Boone Louis E., David L. Kurtz (1995), Contemporary Marketing, The Dryden Press, Eight Edition, United States of America. - Mullins, Laurie J. (1999), Management and Organizational Behavior, Pitman Publishing, 5th Editio, Great Britain
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
English
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination122
Final Examination236
Attending Lectures16348
Practice10440
Reading10660
TOTAL WORKLOAD (hours)156
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO14444444444
LO24344444454
LO34444544544
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr