Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
1302007852014DEUTSCHE IElective355
Level of Course Unit
First Cycle
Language of Instruction
German
Objectives of the Course
The aim of this course is to acquire fundamental concepts of Business English and to enable the students read and comment on texts and case studies about Business English.
Name of Lecturer(s)
EMRE ERZİNCAN
Learning Outcomes
1LO1. To be able to understand the words in Business English texts, articles and case studies.
2LO2. To be able to comment on Business English case studies.
3LO3. To be able to use terminological and practical knowledge gained in the case studies in Business English
Mode of Delivery
Face to Face
Prerequisites and co-requisities
NONE
Recommended Optional Programme Components
NONE
Course Contents
Vocabulary, text and case studies in Business English
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction to Business English
2Case Study: ‘Rudmore Press Ltd.’
3Case Study: ‘ Gremby Country Council’
4Case Study: ‘The Omega Organization’
5Case Study: ‘Want to Open a Foreign Franchise? Read This First!’
6Case Study: ‘Shareholders Walk Out at Philip Morris’
7Evaluation Study
8Midterm Exam
9Case Study: ‘Selling with Fear’
10Case Study: ‘ The Sweet Smell of Subliminal Perception’
11Case Study: ‘A Profitable Diversion’
12Case Study: ‘Secretaries’ New Power’
13Case Study: ‘ Positioned for Change’
14Case Study: ‘ Producing Ecologically Correct Clothing’
15Evaluation Study
16Final Exam
Recommended or Required Reading
-There is no set text book for the course, but a dossier consisting of course material collected from the following resources is available for photocopying. Boone Louis E., David L. Kurtz (1995), Contemporary Marketing, The Dryden Press, Eight Edition, United States of America. Mullins, Laurie J. (1999), Management and Organizational Behavior, Pitman Publishing, 5th Editio, Great Britain
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Work Placement(s)
NONE
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination122
Final Examination122
Attending Lectures16348
Self Study12336
Individual Study for Mid term Examination10440
Individual Study for Final Examination10220
TOTAL WORKLOAD (hours)148
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO15444455443
LO24455444553
LO32211444553
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr