Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
1302008472016RETAILING IElective355
Level of Course Unit
First Cycle
Objectives of the Course
The aim of this course is to inform about the detailed applications and strategies developed to cope with various economic conditions in the field of retailing. It is aimed to provide theoretical and practical information together for successful procurement activities. In this way, the course teaches the purchasing behaviors of the customers in the retailing field and introduces strategies for how customer needs can be better met, and evaluates concepts such as logistics, distribution and price management.
Name of Lecturer(s)
Dr. Öğretim Üyesi Elif Üstündağlı Erten
Learning Outcomes
1To have theoretical knowledge of retailing and retail marketing
2To be able to develop retailing and retailing marketing strategies
3To be able to interpret contemporary developments in retailing
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
This course aims to provide a perspective on retail management. In this respect, the main topics of the course are Retail Marketing Concept, Business and Retailer Relations, Retailing and Strategic Planning, Retail Business and Types, Marketing Mix in Retail Business, Retail Policy and Strategies and Retail Business Management.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction to Retailing Course
2Retailing and Retail Marketing
3Consumer Behaviour and Retail Operations
4Management of Service and Quality
5The Retail Marketing Mix
6Merchandise Management
7Pricing and Promotion
8Midterm
9Logistics and Distribution
10Application of Information Technology in Retailing
11Marketing Planning and Retailing
12Location Strategies and Decisions
13Branding Management in Retailing
14Consumerism, Ethics, and International Retailing
15The Future of Retailing
16Final Exam
Recommended or Required Reading
- Berman, Barry and Evans Joel R. (2009), Retail Management: A Strategic Approach, Prentice Hall, Pearson Education. - Gilbert, David (2003), Retail Marketing Management, Pearson Education
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Sınavı1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
English
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures16348
Practice16348
Individual Study for Mid term Examination10220
Individual Study for Final Examination20240
TOTAL WORKLOAD (hours)158
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO15554555555
LO2554  55445
LO3          
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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