Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
1302009082018FOREIGN LANGUAGE IIElective483
Level of Course Unit
First Cycle
Objectives of the Course
The aim of this course is to acquire fundamental concepts of Business English and to enable the students read and interpret texts and case studies about Business English.
Name of Lecturer(s)
Learning Outcomes
1To be able to understand the words in Business English texts, articles and case studies
2To be able to comment on Business English case studies
3To be able to use terminological and practical knowledge gained in the case studies in Business English
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Vocabulary, text and case studies in Business English
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Article: ‘Henry Ford Changes the World’
2Study Text: ‘The Car That Changed the World’
3Movie: ‘Modern Times’
4‘Henry Ford Changes the World’, ‘The Car That Changed the World’ and ‘Modern Times’, Evaluation Study
5‘Henry Ford Changes the World’, ‘The Car That Changed the World’ and ‘Modern Times’, Evaluation Study
6Case Study: ‘ Finding the Right Colors for Women of Color’
7Case Study: ‘ In Russia Poor Quality Means Great Opportunities’
8Midterm
9Case Study: ‘Would You Like Some Ketchup with that Pasta?’
10Evaluation Study
11Case Study: ‘Goya Foods: Marketing to Hispanic Americans’
12Case Study: ‘On the Outside Looking In’
13Case Study: ‘How the EU Is Changing the European Market’
14Case Study: ‘Marketing Planning at the United Way’
15Evaluation Study
16Final Exam
Recommended or Required Reading
- There is no set textbook for the course but a dossier consisting of course material collected from the following resources is available for photocopying. - -McArthur, Tom (1978), A Rapid Course in English for Students of Economics, Great Britain, Oxford University Press. - Boone Louis E., David L. Kurtz (1995), Contemporary Marketing, The Dryden Press, Eight Edition, United States of America.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
English
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination122
Final Examination122
Attending Lectures16348
Self Study12112
Individual Study for Mid term Examination10220
Individual Study for Final Examination10220
TOTAL WORKLOAD (hours)104
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO14454554545
LO24454554454
LO35454554454
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr