Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
1302009072018VESTEL BUSINESS SEMINARS IElective475
Level of Course Unit
First Cycle
Objectives of the Course
As a result of the cooperation protocol signed between Ege University and Vestel, it is aimed to prepare the senior students of Business Administration department to the business world and to provide the students with a wide perspective by providing communication with the practitioners working in the business world and ensuring that they are well equipped.
Name of Lecturer(s)
Prof. Dr. G. Nazan Günay
Learning Outcomes
1communicating with practitioners working in the business world to provide a broad perspective on this area
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
The course will cover the examination and discussion of Vestel strategies as well as the theoretical knowledge.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction
2Business World and Vestel Corporate Culture
3Business World: Leadership
4R&D
5Business Management: Innovation and Entrepreneurship
6Human Resources Management: Employer Brand, Performance Management and Career in Human Resources
7Strategy Management - Management and Organization: Strategic Planning and Goal Management
8Midterm
9Financial Management
10Supply Chain Management
11Marketing-Brand Management
12Behavioral Sciences: Internal Communication and Behavior in Businesses, Teamwork
13Behavioral Sciences: Social Responsibility
14Production Management: Industry 4.0
15Efficiency Management
16Final Exam
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Sınavı1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination122
Final Examination122
Attending Lectures16348
Case Study10440
Self Study10220
Individual Study for Mid term Examination10220
Individual Study for Final Examination10220
TOTAL WORKLOAD (hours)152
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO12454525555
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr