Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
1302009102018BUSINESS FOREIGN LANGUAGE IElective483
Level of Course Unit
First Cycle
Objectives of the Course
• The aim of this course is to acquire fundamental concepts of Business English and to enable the students read and comment on texts and case studies about Business English.
Name of Lecturer(s)
Learning Outcomes
1To be able to understand the words in Business English texts, articles and case studies
2To be able to comment on Business English case studies
3To be able to use terminological and practical knowledge gained in the case studies in Business English
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Vocabulary, text and case studies in Business English
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction to Business English
2Case Study: ‘ Inland National Bank’
3Case Study: ‘ It’s a Short Life, So Go Ahead and Light Up’
4Case Study: ‘What is Hong Hong’s Future’
5Case Study: ‘Harry and Louise: A $ 15 Million Couple’
6Case Study: ‘The Sweet Smell of Subliminal Perception’
7Evaluation Study
8Midterm Exam
9Case Study: ‘Eric and Kipsy’
10Case Study: Continue to ‘Eric and Kipsy’
11Case Study: ‘Increasing Demand by Promoting to Kids’
12Case Study: ‘When Price Wars Become a Matter of Ethics’
13Case Study: ‘ Let the Buyer Beware’
14Case Study: ‘Would You Buy a Used Car from This Computer?’
15Evaluation Study
16Final Exam
Recommended or Required Reading
- There is no set textbook for the course, but a dossier consisting of course material collected from the following resources is available for photocopying.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
English
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination122
Final Examination122
Attending Lectures16348
Self Study12112
Individual Study for Mid term Examination10220
Individual Study for Final Examination10220
TOTAL WORKLOAD (hours)104
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO15454554545
LO24454554454
LO35454554454
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr