Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
9104035191998Market Research in AquacultureElective117
Level of Course Unit
Second Cycle
Objectives of the Course
This course aims to teach the importance of tracking and understanding the national and international markets, to provide key information to be successful in their profession, to inform about field and office studies, to provide ability in recognition of the problems and the industry by field trip with the aquaculture managers as well as to have knowledge in the field of marketing analysis.
Name of Lecturer(s)
Prof. Dr. DİLEK İŞGÖREN-EMİROĞLU
Learning Outcomes
1Informed about marketing concepts, market definitions and types of marketing concepts and developments
2Marketing functions, marketing sub-functions of the marketing system and be informed about the environment issues
3Able to understand marketing functions, marketing sub-functions, marketing systems and interactions with the environment, fisheries sector, aquaculture sector, associated with the marketing system and marketing environment
4Learn the marketing channels and calculation of margins in the sector of fishery products
5Able to perform market research for business expansion and marketing plans
6Informed about the marketing variables and the adaptation of seafood marketing, marketing mix, importance of market research and types
7Informed about International marketing, fisheries and aquaculture sector in countries with significant market position, exports, imports, consumption and prices of some seafood of major seafood trader coutries.
8Improved ability to discuss and comment on the seafood trade policy, tools of trade policy with group study
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
In this course, marketing concepts, market definition and types of marketing concepts, developments in the marketing, marketing functions, marketing sub-functions, marketing system and environment, aquaculture sector marketing systems and marketing environment, marketing of the variables and seafood, marketing implementation, marketing mix, importance and types of market research and tools, fisheries sector, marketing channels and margin calculations, international marketing, seafood market situation, export, import, consumption and prices for some products in important countries, tools of trade policy and trade policy will be explained.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Course presentation, content, purpose, methods to be applied Acquaintance
2Marketing concepts, understanding developments in the marketing types, market definition and types of marketing concepts and Literature review
3Marketing functions, marketing sub-functions of the marketing system and the environment Literature review (Homework seafood marketing environment)
4Aquaculture industry and the marketing environment in the marketing system Discussion of marketing environment from the paper prepared for the fisheries sub-sector
5Marketing variables and the adaptation of aquatic products marketing, marketing mix Group work in the creation of the marketing mix in marketing seafood products
6The importance of market research and types of market research Create a survey form in case of group work
7 Market Research Tools Paper prepared as a questionnaire created for the marketing of fishery products will be discussed
8Midterm
9Marketing channels and calculation of margins in the aquaculture industry Guided problem solving
10International marketing, fisheries and aquaculture sector in countries with significant market status Discussion of homework problems
11VisitVisit
12Comparison of export, import consumption and prices for some products in countries with significant market status Discussion of marketing problems in the aquaculture business by prepared homework
13Seafood trade policy and trade policy instruments Aquatic products in foreign markets, the importance of international treaties to be discussed
14VisitVisit
15Term project presentationsTerm project presentations
16Final exam
Recommended or Required Reading
1) Chisnall, P., 2002. Marketing Research 6 th ed McGraw-Hill 2) Kotler, P., 2001. Marketing Management: analysis, planning, implementation and control. 10 th ed PHI. 3)Wohlgenant, M. K., 2001. Marketing Margings, Handbook of Agricultural Economics, Amsterdam. 4)Carole R., Engle, Kwamena Q., 2006. Aquaculture Marketing Handbook, Blackwell Publishing. 5) Elbek A.G., 1995. Pazar Araştırması, E.Ü. Basımevi, İzmir. 6) Kotler,P., Armstrong, G., Wong,V., Saunders, J.,A.,2008., Principles of marketing. Pearson Education, Prentice Hall. ISBN: 0273711563, 9780273711568 7)Civaner,E.Ç.,2004. Su Ürünleri Dış Pazar Araştırması: Ders Kitabı. İGEME yayınları. Ankara
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14456
Discussion313
Question-Answer414
Team/Group Work414
Field Trip248
Field Work515
Brain Storming515
Report Preparation313
Project Preparation155
Project Presentation111
Self Study14684
Individual Study for Mid term Examination11515
Individual Study for Final Examination12525
TOTAL WORKLOAD (hours)220
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
LO14234532
LO25544533
LO35545533
LO45433444
LO55555545
LO65454544
LO75554544
LO85445544
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr