Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
9204045502017Industrial MarketingElective124
Level of Course Unit
Second Cycle
Objectives of the Course
The aim of this course is to analyze the factors affecting the business demand, to analyze the features of business markets, and to analyze the behaviors of businesses as buyers.
Name of Lecturer(s)
DOÇ. DR. KETİ VENTURA
Learning Outcomes
1Learn the business markets’ structure
2To have knowledge about industrial market types and customer behaviors and buyer-seller relationships in industrial markets
3To gain knowledge about industrial marketing mix, establishment and operation of information systems, industrial market segmentation, target market selection and positioning strategies
Mode of Delivery
Evening Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
This course focuses on the structure of industrial marketing. types of industrial market and customer behavior, , buyer-seller relationships in industrial markets, industrial marketing mix, industrial (organizational) information system, establishment and operation of information systems, industrial market segmentation, target market selection and positioning strategies are examined.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1The Concept of Industrial Marketing
2The Evolution of Industrial Marketing
3The Features of Consumer Markets and Industrial Markets
4The Relationships between the environmental micro factors and Industrial Markets
5The Relationships between the environmental macro factors and Industrial Markets
6Marketing Information Systems in Industrial Markets
7Marketing Research Applications in Industrial Marketing
8Mid –term Exam
9Industrial Marketing Segmentation and Positioning
10Industrial Marketing Targeting
11Marketing Mix Elements in Industrial Marketing
12Product and branding strategies in industrial marketing
13Pricing strategies in industrial marketing
14Distribution strategies in industrial marketing
15Promotion and Communication strategies in industrial marketing
16Final Exam
Recommended or Required Reading
• Balta Nezihe Figen (2006), Endüstriyel Pazarlama, Nobel Yayın Dağıtım • Relevant books and periodicals
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination122
Final Examination122
Attending Lectures16348
Seminar11515
Self Study11515
Individual Study for Mid term Examination11515
Individual Study for Final Examination11515
Reading188
TOTAL WORKLOAD (hours)120
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO15454554545
LO25454554545
LO35454554545
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr