Third Cycle Programmes
    (Doctorate Degree)
Second Cycle Programmes
    (Master's Degree)
First Cycle Programmes
    (Bachelor's Degree)
Short Cycle Programmes
    (Associate's Degree)
Second Cycle Programmes (Master's Degree)

Graduate School of Social Sciences - Advertising - Second Cycle Programme with Thesis

General Description
Advertising Master’s Program which works as a part of Ege University, Institute of Social Sciences, Department Of Advertising, started receiving students in 2002. With this program it is aimed to train communication specialists who have full knowledge of the concepts and theories on the field of advertising, and who are able to do scientific studies by evaluating the academic literature. Advertising Master’s program can be completed with one year of course training followed by the jury’s approval of the thesis prepared by the student on a related field. In the context of the program, it is ensured that the students equipped with knowledge to reach to the academic sources, to do scientific studies on the field of advertising by taking the advantage of the literature.
Qualification Awarded
The Master’s Degree in Advertising is awarded to the graduates who have successfully fulfilled all programme requirements.
Level of Qualification
Second Cycle
Specific Admission Requirements
The applicants who hold a Bachelor's Degree and willing to enroll in the Master's programme may apply to the Directorate of the Graduate School with the documents: 1-Sufficient score (at least 55 out of 100) from the Academic Staff and Graduate Study Education Exam (ALES) conducted by Student Selection and Placement Center (OSYM) or GRE Graduate Record Examination (GRE) score or Graduate Management Admission Test (GMAT) score equivalent to ALES score of 55. 2-English proficiency (at least 70 out of 100 from the Profiency Exam conducted by Ege University Foreign Language Department, or at least 50 out of 100 from ÜDS (University Language Examination conducted by OSYM) or TOEFL or IELTS score equivalent to UDS score of 50. The candidates fulfilling the criteria outlined above are invited to interwiev. The assessment for admission to masters programs is based on : 50% of ALES, 25% of academic success in the undergraduate programme (cumulative grade point average (CGPA) ) and 25% of interview grade. The required minimum interview grade is 50 out of 100. The candidates having an assessed score of 60 at least are accepted into the Master's programme. The results of the evaluation are announced by the Directorate of Graduate School.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
The rules for recognition of formal prior learning are well defined. A student who is currently enrolled in a Master's Degree programme in the same discipline at another institution and has successfully completed at least one semester, upon submitting all required documents before the deadline, may transfer to the Master's Programme at EGE University upon the recommendation of the department administration and with the approval of the Administrative Committee of the Graduate School. The decision taken will also include eligibility for exemption from some course requirements of the graduate program. Students who transfer from another university must be successful in the EGE University English Proficiency Exam or in an equivalent English examination. Recognition of prior non-formal and in-formal learning is at the beginning stage in Turkish Higher Education Institutions. Ege University is not an exception to this.
Qualification Requirements and Regulations
The programme consists of a minimum of seven courses delivered within the graduate programme of the department and in related fields, one seminar course, and thesis, with a minimum of 21 local credits. The seminar course and thesis are non-credit and graded on a pass/fail basis. The duration of the programme is four semesters. The maximum period to complete course work in a masters program with thesis is 4 semesters. However, with the approval of their advisors, students can in subsequent semesters take additional departmental courses with or without credits. The total ECTS credits of the programme is 120 ECTS. A student may take undergraduate courses on the condition that the courses have not been taken during the undergraduate program. However, at most two of these courses may be counted to the Master's course load and credits. Students must register for thesis work and the Specialization Field course offered by his supervisor every semester following the semester, in which the supervisor is appointed. A student who has completed work on the thesis within the time period, must write a thesis, using the data collected, according to the specifications of the Graduate School Thesis Writing Guide. The thesis must be defended in front of a jury. The Master's thesis jury is appointed on the recommendations of the relevant Department Chairperson and with the approval of the Administrative Committee of the Graduate School. The jury is composed of the thesis supervisor and 3 to 5 faculty members. Of the appointed jury members, up to one may be selected from another Department or another University. In case the jury consists of 3 members, the co-supervisor cannot be the jury member. A majority vote by the jury members determines the outcome of the thesis or examination. The vote can be for "acceptance", "rejection" or "correction". The Department Chairperson will inform the Director of the Graduate School, in writing, of the jury's decision within 3 days. To correct or change a thesis found incomplete and/or inadequate by the jury, the jury must specify in its report that such corrections are necessary. A student may be given, by a decision of the Administrative Committee of the Graduate School, up to three months to complete the corrections. The student must then retake the thesis examination.
Profile of The Programme
Advertising master’s program trains communication specialists, who have a full knowledge of the academic literature, and the concepts and theories about the field of advertising; produce scientific studies that can shed light on the fields about communication and especially to the subjects about advertising; who can design and interpret scientific researches and seize the importance of lifelong learning and ethical values at the same time.
Occupational Profiles of Graduates With Examples
Advertising master’s program includes enlightening students who have completed undergraduate education in related fields, about the theoretical information on the field of advertising besides conveying the necessary academic information on the principles of doing scientific research. Accordingly, it is possible for the graduates of the program to actualize the theoretical information that they have in the related fields in academic positions or in advertising sector.
Access to Further Studies
Graduates who successfully completed the Master's Degree may apply to doctorate (third cycle) programmes in the same or in related disciplines.
Examination Regulations, Assessment and Grading
Students are required to take a mid-term examination and/or complete other assigned projects/homework during the semester and, additionally, are required to take a final examination and/or complete a final project for course evaluation. The final grade is based on the mid-term examination grade, the final examination grade and/or evaluation of final project, with the contributions of 40% and 60%, respectively. To pass any course, a Master's student must receive at least 70 out of 100. Students must repeat courses they have failed or may substitute courses the Department accepts as equivalent. The assessment for each course is described in detail in “Individual Course Description”.
Graduation Requirements
Graduation requirements are explained in the section “Qualification Requirements and Regulations” .
Mode of Study (Full-Time, Part-Time, E-Learning )
Address, Programme Director or Equivalent
Programme Director Prof. Müge ELDEN Ege Üniversitesi İletişim Fakültesi Reklamcılık Bölümü 35040 Kampüs/Bornova/İZMİR Phone: (+90-232) 311 1634 Fax : (+90-232) 311 8826 ECTS CREDİTS/DS Coordinator Assistant Prof. Sinem YEYGEL ÇAKIR Ege Üniversitesi İletişim Fakültesi Reklamcılık Bölümü Kampüs Bornova/İzmir Phone: (+90-232) 311 2223 Fax : (+90-232) 311 8826
Within the body of Advertising Department there are 1 professor, 2 associate professors, 2 assistant professors, 1 Lecturer and 2 research assistant working in the academic staff. 1 Research assistant is assigned to work in the Department as per article 13-b of the law no 2547.

Key Learning Outcomes
1Ability to establish relations between concepts, to synthesize and to put down into words,
2Being able to reach and use the academic information sources,
3Improving the skills to use the communication, mass communication, marketing and advertising knowledge for solving the advertising problems,
4Strategic planning, defining, modeling and unraveling skills on advertising campaigns,
5Being able to apply the creative thinking methods and techniques,
6Being able to use the contemporary techniques and software on the field of visual communication,
7Ability to collect data, to apply, to analyze and to interpret the results,
8The ability of applying the basic behavioral sciences to its field and problem solving,
9Being able to acquire and use administrative skills in advertising sector,
10Being able to interpret the legal arrangements about the field of communication and advertising,
11To have a sense of professional and ethical responsibility,
12To follow the national and international contemporary issues and topics in the field of communication and advertising,
13The ability to comprehend and interpret the theoretical approaches in the field of communication,
14Being able to evaluate the information communication technologies strategically in the context of advertising and marketing

Key Programme Learning Outcomes - NQF for HE in Turkey
TYYÇKey Learning Outcomes
COMPETENCES (Competence to Work Independently and Take Responsibility)1
COMPETENCES (Learning Competence)1
COMPETENCES (Communication and Social Competence)1
COMPETENCES (Field Specific Competence)1

Course Structure Diagram with Credits
T : Theoretical P: Practice L : Laboratory
1. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 9203025292012 Basic Advertising Compulsory 2 0 0 5
2 9202035492013 Communication Ethics Compulsory 2 0 0 5
4 9203025332013 Quantitative Research Compulsory 2 0 0 5
Total 6 0 0 30
2. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 9203028022013 Advertising Strategies Compulsory 2 0 0 2
3 9203025502013 Qualitative Research Compulsory 2 0 0 5
4 YLSEM590 Seminar Compulsory 0 0 0 6
5 9203025462013 Strategic Media Planning Compulsory 2 0 0 2
Total 6 0 0 30
3. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YLUAD591 Specialization Field Compulsory 0 0 0 4
2 YLTEZ592 Thesis Study Compulsory 0 0 0 26
Total 0 0 0 30
4. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YLUAD591 Specialization Field Compulsory 0 0 0 4
2 YLTEZ592 Thesis Study Compulsory 0 0 0 26
Total 0 0 0 30
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: