Third Cycle Programmes
    (Doctorate Degree)
Second Cycle Programmes
    (Master's Degree)
First Cycle Programmes
    (Bachelor's Degree)
Short Cycle Programmes
    (Associate's Degree)
Second Cycle Programmes (Master's Degree)

Graduate School of Social Sciences - Advertising - Second Cycle Programme without Thesis

General Description
Qualification Awarded
Level of Qualification
Second Cycle
Specific Admission Requirements
The applicants who hold a Bachelor's Degree and willing to enroll in the Master's programme may apply to the Directorate of the Graduate School with the documents: 1-Sufficient score (at least 55 out of 100) from the Academic Staff and Graduate Study Education Exam (ALES) conducted by Student Selection and Placement Center (OSYM) or GRE Graduate Record Examination (GRE) score or Graduate Management Admission Test (GMAT) score equivalent to ALES score of 55. 2-English proficiency (at least 70 out of 100 from the Profiency Exam conducted by Ege University Foreign Language Department, or at least 50 out of 100 from ÜDS (University Language Examination conducted by OSYM) or TOEFL or IELTS score equivalent to UDS score of 50. The candidates fulfilling the criteria outlined above are invited to interwiev. The assessment for admission to masters programs is based on : 50% of ALES, 25% of academic success in the undergraduate programme (cumulative grade point average (CGPA) ) and 25% of interview grade. The required minimum interview grade is 50 out of 100. The candidates having an assessed score of 60 at least are accepted into the Master's programme. The results of the evaluation are announced by the Directorate of Graduate School.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
The rules for recognition of formal prior learning are well defined. A student who is currently enrolled in a Master's Degree programme in the same discipline at another institution and has successfully completed at least one semester, upon submitting all required documents before the deadline, may transfer to the Master's Programme at EGE University upon the recommendation of the department administration and with the approval of the Administrative Committee of the Graduate School. The decision taken will also include eligibility for exemption from some course requirements of the graduate program. Students who transfer from another university must be successful in the EGE University English Proficiency Exam or in an equivalent English examination. Recognition of prior non-formal and in-formal learning is at the beginning stage in Turkish Higher Education Institutions. Ege University is not an exception to this.
Qualification Requirements and Regulations
The programme consists of a minimum of seven courses delivered within the graduate programme of the department and in related fields, one seminar course, and thesis, with a minimum of 21 local credits. The seminar course and thesis are non-credit and graded on a pass/fail basis. The duration of the programme is four semesters. The maximum period to complete course work in a masters program with thesis is 4 semesters. However, with the approval of their advisors, students can in subsequent semesters take additional departmental courses with or without credits. The total ECTS credits of the programme is 120 ECTS. A student may take undergraduate courses on the condition that the courses have not been taken during the undergraduate program. However, at most two of these courses may be counted to the Master's course load and credits. Students must register for thesis work and the Specialization Field course offered by his supervisor every semester following the semester, in which the supervisor is appointed. A student who has completed work on the thesis within the time period, must write a thesis, using the data collected, according to the specifications of the Graduate School Thesis Writing Guide. The thesis must be defended in front of a jury. The Master's thesis jury is appointed on the recommendations of the relevant Department Chairperson and with the approval of the Administrative Committee of the Graduate School. The jury is composed of the thesis supervisor and 3 to 5 faculty members. Of the appointed jury members, up to one may be selected from another Department or another University. In case the jury consists of 3 members, the co-supervisor cannot be the jury member. A majority vote by the jury members determines the outcome of the thesis or examination. The vote can be for "acceptance", "rejection" or "correction". The Department Chairperson will inform the Director of the Graduate School, in writing, of the jury's decision within 3 days. To correct or change a thesis found incomplete and/or inadequate by the jury, the jury must specify in its report that such corrections are necessary. A student may be given, by a decision of the Administrative Committee of the Graduate School, up to three months to complete the corrections. The student must then retake the thesis examination.
Profile of The Programme
Occupational Profiles of Graduates With Examples
Access to Further Studies
Graduates who successfully completed the Master's Degree may apply to doctorate (third cycle) programmes in the same or in related disciplines.
Examination Regulations, Assessment and Grading
Graduation Requirements
Graduation requirements are explained in the section “Qualification Requirements and Regulations” .
Mode of Study (Full-Time, Part-Time, E-Learning )
Address, Programme Director or Equivalent

Key Learning Outcomes
19. Temel yazma ilkelerini kitle iletişim araçlarına içerik üretebilmek amacıyla kullanabilme,
210. İletişim ve yazılı iletişim kavramlarını açıklayabilme,
311-Yazma süreci ve bu sürecin ilişkili olduğu kavramlar hakkında bilgi sahibi olabilme,
412-Yazma sürecinin temel ilkelerini açıklayabilme,
513-Verimli bir yazma sürecini planlayabilme,
614. Görsel ve işitsel iletişim alanında çağdaş teknikleri ve yazılımları tanıyabilme,
715. İletişim alanındaki ulusal ve uluslararası çağdaş sorunları, konuları takip edebilme,
81. Kavramlar arası ilişki kurabilme, sentezleyebilme ve yazıya dökebilme becerisi,
92. Akademik bilgi kaynaklarına ulaşabilme ve kullanabilme,
103. İletişim ve kitle iletişimine yönelik kuramsal bilgileri alana yönelik problemleri çözmede kullanabilme yeteneğinin geliştirilmesi,
114. İletişim alanındaki kuramsal yaklaşımları kavrayabilme ve yorumlayabilme becerisi
125. Reklam kampanyaları ile ilgili stratejik planlama, tanımlama, modelleme ve çözme becerisi,
136. Yaratıcı düşünce yöntem ve tekniklerini uygulayabilme,
147. Yaratıcı yazarlık kavramını açıklayabilme,
158. Temel yazma ilkelerini tanıyabilme,

Key Programme Learning Outcomes - NQF for HE in Turkey
TYYÇKey Learning Outcomes
COMPETENCES (Competence to Work Independently and Take Responsibility)1
COMPETENCES (Learning Competence)1
COMPETENCES (Communication and Social Competence)1
COMPETENCES (Field Specific Competence)1

Course Structure Diagram with Credits
T : Theoretical P: Practice L : Laboratory
1. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 9203025112010 Popular Culture Compulsory 2 0 0 0
2 9203025212009 Postmodern Marketing Compulsory 2 0 0 0
3 9203025272010 Social Structure And Behavioral Analysis Compulsory 2 0 0 0
Total 6 0 0 0
2. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 9203025162002 Advertising Analysis Compulsory 2 0 0 5
2 9203025302010 Creative Strategy in Advertising Compulsory 2 0 0 0
3 9203025222007 Modern Society Trends and Lifestyle Compulsory 2 0 0 5
4 9203025282010 Political Communication and Advertising Compulsory 2 0 0 0
5 9203025002002 Seminer Compulsory 0 0 0 7.50
Total 8 0 0 17.50
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: