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Second Cycle Programmes (Master's Degree)

Graduate School of Social Sciences - Public Relations and Publicity - Public Relations and Publicity (Communication Research) - Second Cycle Programme with Thesis

General Description
Communications Research Master’s Degree program, has started in the scope of the Social Sciences Institute in the 2009-2010 educational year. Students become competent in research both in the sectoral and academical fields with the help of this Communications Research Master’s Degree program.
Qualification Awarded
The Master’s Degree in Public Relations and Publicity(Communication Research) is awarded to the graduates who have successfully fulfilled all programme requirements.
Level of Qualification
Second Cycle
Specific Admission Requirements
The applicants who hold a Bachelor's Degree and willing to enroll in the Master's programme may apply to the Directorate of the Graduate School with the documents: 1-Sufficient score (at least 55 out of 100) from the Academic Staff and Graduate Study Education Exam (ALES) conducted by Student Selection and Placement Center (OSYM) or GRE Graduate Record Examination (GRE) score or Graduate Management Admission Test (GMAT) score equivalent to ALES score of 55. 2-English proficiency (at least 70 out of 100 from the Profiency Exam conducted by Ege University Foreign Language Department, or at least 50 out of 100 from ÜDS (University Language Examination conducted by OSYM) or TOEFL or IELTS score equivalent to UDS score of 50. The candidates fulfilling the criteria outlined above are invited to interwiev. The assessment for admission to masters programs is based on : 50% of ALES, 25% of academic success in the undergraduate programme (cumulative grade point average (CGPA) ) and 25% of interview grade. The required minimum interview grade is 50 out of 100. The candidates having an assessed score of 60 at least are accepted into the Master's programme. The results of the evaluation are announced by the Directorate of Graduate School.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
The rules for recognition of formal prior learning are well defined. A student who is currently enrolled in a Master's Degree programme in the same discipline at another institution and has successfully completed at least one semester, upon submitting all required documents before the deadline, may transfer to the Master's Programme at EGE University upon the recommendation of the department administration and with the approval of the Administrative Committee of the Graduate School. The decision taken will also include eligibility for exemption from some course requirements of the graduate program. Students who transfer from another university must be successful in the EGE University English Proficiency Exam or in an equivalent English examination. Recognition of prior non-formal and in-formal learning is at the beginning stage in Turkish Higher Education Institutions. Ege University is not an exception to this.
Qualification Requirements and Regulations
The programme consists of a minimum of seven courses delivered within the graduate programme of the department and in related fields, one seminar course, and thesis, with a minimum of 21 local credits. The seminar course and thesis are non-credit and graded on a pass/fail basis. The duration of the programme is four semesters. The maximum period to complete course work in a masters program with thesis is 4 semesters. However, with the approval of their advisors, students can in subsequent semesters take additional departmental courses with or without credits. The total ECTS credits of the programme is 120 ECTS. A student may take undergraduate courses on the condition that the courses have not been taken during the undergraduate program. However, at most two of these courses may be counted to the Master's course load and credits. Students must register for thesis work and the Specialization Field course offered by his supervisor every semester following the semester, in which the supervisor is appointed. A student who has completed work on the thesis within the time period, must write a thesis, using the data collected, according to the specifications of the Graduate School Thesis Writing Guide. The thesis must be defended in front of a jury. The Master's thesis jury is appointed on the recommendations of the relevant Department Chairperson and with the approval of the Administrative Committee of the Graduate School. The jury is composed of the thesis supervisor and 3 to 5 faculty members. Of the appointed jury members, up to one may be selected from another Department or another University. In case the jury consists of 3 members, the co-supervisor cannot be the jury member. A majority vote by the jury members determines the outcome of the thesis or examination. The vote can be for "acceptance", "rejection" or "correction". The Department Chairperson will inform the Director of the Graduate School, in writing, of the jury's decision within 3 days. To correct or change a thesis found incomplete and/or inadequate by the jury, the jury must specify in its report that such corrections are necessary. A student may be given, by a decision of the Administrative Committee of the Graduate School, up to three months to complete the corrections. The student must then retake the thesis examination.
Profile of The Programme
Communications research master’s degree program aims to; strengthen the communications research field in an academical way, increase the knowledge level about the field, adminstrate an educational plan to develop individuals with academical expertise. With the qualitative and quantitative research methods, program consists of some mandatory courses which try to strenghten the theoretical knowledge field and some selective courses, including various research courses, which students may choose in accordance with their wishes.
Occupational Profiles of Graduates With Examples
Graduates of this program can work in both public and private sectors, become academicians or may work in private sectors as a researcher. Graduates have to get sufficient scores from KPSS or be successfull in the exams which the institutions organize by themselves in order to work in the public sector.
Access to Further Studies
Graduates who successfully completed the Master's Degree may apply to doctorate (third cycle) programmes in the same or in related disciplines.
Examination Regulations, Assessment and Grading
Students are required to take a mid-term examination and/or complete other assigned projects/homework during the semester and, additionally, are required to take a final examination and/or complete a final project for course evaluation. The final grade is based on the mid-term examination grade, the final examination grade and/or evaluation of final project, with the contributions of 40% and 60%, respectively. To pass any course, a Master's student must receive at least 70 out of 100. Students must repeat courses they have failed or may substitute courses the Department accepts as equivalent. The assessment for each course is described in detail in “Individual Course Description”.
Graduation Requirements
Graduation requirements are explained in the section “Qualification Requirements and Regulations” .
Mode of Study (Full-Time, Part-Time, E-Learning )
Address, Programme Director or Equivalent
Prof. Dr. Fusun TOPSUMER (Head of the Program) 0 232 311 1563 Assoc.Prof.Dr. Mine YENİCERİ ALEMDAR (Assistant Coordinator) 0 232 311 1636 Aegean University, Faculty of Communications, Department of Public Relations and Advertising, Bornova Campus 35100, Bornova-IZMIR
Courses in the Communications Research Master’s Degree program are given by 2 professors, 2 PhD and 5 Assoc.Professors. Faculty members are getting expertise in research methods and techniques, research theories, research ethics and culture. During the semester, research process which is required for the field studies is planned with the students under the guidance of a faculty member, and students become competent in the research steps both in a theoritacal and applicational way. There are on-going studies for the determination of the physical conditions related to the Department.

Key Learning Outcomes
1To be able to analyze data and relate disciplinary and interdisciplinary research to the field of communication
2To have a knowledge of theories and knowledge of historical development in the field of communication
3To be able to distinguish the need for qualitative and quantitative research methods
4To be able to develop research and analitic processes during communication campaigns
5To be able to design, implement and review the processes of research in marketing, marketing communications, target market, brand, culture, public, media management
6To be able to go through the research processes (research design, implementation, analysis and interpretation)
7To be able to conduct quantitative research
8To be able to conduct qualititative research (textual analysis, discourse analysis, semiotic analysis, language analysis)
9To have an understanding of the dynamics of the research process and to be able to work in teams
10To be able to develop psychological, sosciological and communicational solutions to social problems.
11To raise awareness of societal problems.
12To have personal initiative and develop communicational capabilities.
13To be able to follow technological developments in the field of research
14To be able to follow international and national problems
15To have an ethical view

Key Programme Learning Outcomes - NQF for HE in Turkey
TYYÇKey Learning Outcomes
COMPETENCES (Competence to Work Independently and Take Responsibility)1
COMPETENCES (Learning Competence)1
COMPETENCES (Communication and Social Competence)1
COMPETENCES (Field Specific Competence)1

Course Structure Diagram with Credits
T : Theoretical P: Practice L : Laboratory
1. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 iletişim_araşt_2016 Elective - - - 18
2 9203065192016 Academic Writing and Techniques and Reporting Compulsory 2 0 0 3
3 9203065212016 Qualitative Communication and Ethic (E) Compulsory 2 0 0 3
4 9203065032015 Quantitative Communication Research Methods Compulsory 3 0 0 3
Total 7 0 0 27
2. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 iltşm_arş_bahar Elective - - - 12
2 9203075242016 Analysis of Research Data in Computer Environment Compulsory 2 0 0 3
3 9203065302015 Research Project Compulsory 3 0 0 3
4 9203075222016 Sampling Methods Compulsory 2 0 0 3
5 YLSEM590 Seminar Compulsory 0 0 0 6
Total 7 0 0 27
3. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YLUAD591 Specialization Field Compulsory 0 0 0 4
2 YLTEZ592 Thesis Study Compulsory 0 0 0 26
Total 0 0 0 30
4. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YLUAD591 Specialization Field Compulsory 0 0 0 4
2 YLTEZ592 Thesis Study Compulsory 0 0 0 26
Total 0 0 0 30
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: