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Second Cycle Programmes (Master's Degree)

Graduate School of Social Sciences - Public Relations and Publicity - Public Relations and Publicity - Second Cycle Programme with Thesis

General Description
Public Relations and Publicity Master’s Degree programme has started in the scope of E.U. Graduate School of Social Sciences Institute in 1985. With programme, it is aimed for students to have competence in the field of Public Relations, covering both sectoral and academical fields.
Qualification Awarded
The Master’s Degree in Public Relations and Publicity is awarded to the graduates who have successfully fulfilled all programme requirements.
Level of Qualification
Second Cycle
Specific Admission Requirements
The applicants who hold a Bachelor's Degree and willing to enroll in the Master's programme may apply to the Directorate of the Graduate School with the documents: 1-Sufficient score (at least 55 out of 100) from the Academic Staff and Graduate Study Education Exam (ALES) conducted by Student Selection and Placement Center (OSYM) or GRE Graduate Record Examination (GRE) score or Graduate Management Admission Test (GMAT) score equivalent to ALES score of 55. 2-English proficiency (at least 70 out of 100 from the Profiency Exam conducted by Ege University Foreign Language Department, or at least 50 out of 100 from ÜDS (University Language Examination conducted by OSYM) or TOEFL or IELTS score equivalent to UDS score of 50. The candidates fulfilling the criteria outlined above are invited to interwiev. The assessment for admission to masters programs is based on : 50% of ALES, 25% of academic success in the undergraduate programme (cumulative grade point average (CGPA) ) and 25% of interview grade. The required minimum interview grade is 50 out of 100. The candidates having an assessed score of 60 at least are accepted into the Master's programme. The results of the evaluation are announced by the Directorate of Graduate School.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
The rules for recognition of formal prior learning are well defined. A student who is currently enrolled in a Master's Degree programme in the same discipline at another institution and has successfully completed at least one semester, upon submitting all required documents before the deadline, may transfer to the Master's Programme at EGE University upon the recommendation of the department administration and with the approval of the Administrative Committee of the Graduate School. The decision taken will also include eligibility for exemption from some course requirements of the graduate program. Students who transfer from another university must be successful in the EGE University English Proficiency Exam or in an equivalent English examination. Recognition of prior non-formal and in-formal learning is at the beginning stage in Turkish Higher Education Institutions. Ege University is not an exception to this.
Qualification Requirements and Regulations
The programme consists of a minimum of seven courses delivered within the graduate programme of the department and in related fields, one seminar course, and thesis, with a minimum of 21 local credits. The seminar course and thesis are non-credit and graded on a pass/fail basis. The duration of the programme is four semesters. The maximum period to complete course work in a masters program with thesis is 4 semesters. However, with the approval of their advisors, students can in subsequent semesters take additional departmental courses with or without credits. The total ECTS credits of the programme is 120 ECTS. A student may take undergraduate courses on the condition that the courses have not been taken during the undergraduate program. However, at most two of these courses may be counted to the Master's course load and credits. Students must register for thesis work and the Specialization Field course offered by his supervisor every semester following the semester, in which the supervisor is appointed. A student who has completed work on the thesis within the time period, must write a thesis, using the data collected, according to the specifications of the Graduate School Thesis Writing Guide. The thesis must be defended in front of a jury. The Master's thesis jury is appointed on the recommendations of the relevant Department Chairperson and with the approval of the Administrative Committee of the Graduate School. The jury is composed of the thesis supervisor and 3 to 5 faculty members. Of the appointed jury members, up to one may be selected from another Department or another University. In case the jury consists of 3 members, the co-supervisor cannot be the jury member. A majority vote by the jury members determines the outcome of the thesis or examination. The vote can be for "acceptance", "rejection" or "correction". The Department Chairperson will inform the Director of the Graduate School, in writing, of the jury's decision within 3 days. To correct or change a thesis found incomplete and/or inadequate by the jury, the jury must specify in its report that such corrections are necessary. A student may be given, by a decision of the Administrative Committee of the Graduate School, up to three months to complete the corrections. The student must then retake the thesis examination.
Profile of The Programme
Public Relations and Publicity master’s degree programme aims to; strengthen the Public Relations and Publicity field in an academic way, increase the knowledge level about the field, administrate an educational plan to develop individuals with academic expertise. The programme educates versatile PR practitioners with the knowledge, skills, ability and experience, who can perform in the field of public relations and publicity. People who complete the programme have the ability to manage interpersonal and corporate communication processes, internalize the values of communication ethics, are aware of the changes and developments in the occupation in both national and international platforms, have the skills to apply these to the field, have the necessary knowledge on information communication technologies and have the ability of contemporary and analytical thinking.
Occupational Profiles of Graduates With Examples
Graduates of this program can work in both public and private sectors, become academicians or may work in private sectors as a researcher. Graduates have to get sufficient scores from KPSS or be successfull in the exams which the institutions organize by themselves in order to work in the public sector.
Access to Further Studies
Graduates who successfully completed the Master's Degree may apply to doctorate (third cycle) programmes in the same or in related disciplines.
Examination Regulations, Assessment and Grading
Methods for measuring and evaluating the lectures within the programme are highlighted in the educational plans which have been prepared by the professors who deliver the lectures.
Graduation Requirements
Graduation requirements are explained in the section “Qualification Requirements and Regulations” .
Mode of Study (Full-Time, Part-Time, E-Learning )
Address, Programme Director or Equivalent
Prof. Dr. Beril A. Vural (Head of Programme) e-posta: Telefon: 0(232) 311 1630 Prof. Dr. Müjde Ker Dinçer (Programme Coordinator) e-posta: Telefon:0(232) 311 1646 Assoc Prof. Dr. Ayşen Temel Eğinli (Vice Programme Coordinator) e-posta: Telefon: 0(232) 311 2223 Assoc Prof. Dr. Mine Yeniçeri ALEMDAR (Vice Programme Coordinator) e-posta: Telefon: 0(232) 311 1636 Ege University, Faculty of Communication, Public Relations and Publicity Department, Bornova Campus 35100, Bornova-IZMIR
Courses in the Public Relations and Publicity Master’s Degree program are instructed by 5 professors, 6 associate professors and 5 assistant professors. For students to have knowledge in the field of public relations and publicity in the level of a master’s degree programme, academic studies such as writing articles and presentations are being made by students. Students who graduate from the programme can both work in private or public sectors in the field of public relations, or they have the chance to keep on with their studies in the academic platform.

Key Learning Outcomes
1Implementing the knowledge on fields such as; communication science, business management, marketing / marketing communications, sociology, organizational psychology, economy, political science, information communication technologies, law, research-statistics, cultural studies, communal gender, art and aesthetic etc. to the discipline of public relations.
2Being able to think strategically about public relations and related fields. Actualizing the strategic public relations management process which comprises; research, planning, implementing and evaluation steps that depends on stakeholder analysis.
3Evaluating the contribution of public relation theories and applications to the existing/potential occasions and problems in the national and international area.
4To master on the historical process and theoretical basis of public relations discipline
5Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
6Offering occupational views and solutions by following the national and international cultural and contemporary approaches, problems and events.
7Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc.
8Being able to plan and apply strategic communication processes in the fields of communal communications, public opinion building, agenda determination, setting, orientation and managing.
9To have a through knowledge of the communication methodology directed to private sector, public sector and civil society.
10To master on media and techniques which are used in public relations and being able to use this knowledge in event management.
11Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application.
12Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.
13To master on academic writing skills and producing academic work based on this knowledge.
14Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
15Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
16Having critical conception skills and evaluating the field according to the critical theory by being aware of public relations occupational ethics.

Key Programme Learning Outcomes - NQF for HE in Turkey
TYYÇKey Learning Outcomes
COMPETENCES (Competence to Work Independently and Take Responsibility)1
COMPETENCES (Learning Competence)1
COMPETENCES (Communication and Social Competence)1
COMPETENCES (Field Specific Competence)1

Course Structure Diagram with Credits
T : Theoretical P: Practice L : Laboratory
1. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
2 9203055072012 Foreign Policy, Public Opinion and Public Relations Compulsory 2 0 0 5
3 9203055052012 Global Public Relations Compulsory 2 0 0 5
4 9203055012016 Research Methods and Ethics (E) Compulsory 2 0 0 4
Total 6 0 0 30
2. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
2 9203055062015 Goverce and Public Relations in Public Institutions Compulsory 2 0 0 3
3 9203057022016 Political Communication Compulsory 2 0 0 2
4 9203085162015 Public Relations Critics Compulsory 2 0 0 3
5 YLSEM590 Seminar Compulsory 0 0 0 6
Total 6 0 0 30
3. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YLUAD591 Specialization Field Compulsory 0 0 0 4
2 YLTEZ592 Thesis Study Compulsory 0 0 0 26
Total 0 0 0 30
4. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YLUAD591 Specialization Field Compulsory 0 0 0 4
2 YLTEZ592 Thesis Study Compulsory 0 0 0 26
Total 0 0 0 30
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 9203055032012 Corporate Reputation Management Elective 2 0 0 4
2 9203055232012 Brand Commununication Management Elective 2 0 0 4
3 9203057012016 Cultural and Creative Industries Brand Communication Elective 2 0 0 4
4 9203057032016 Girişimcilik ve Özgün İş Modelleri Elective 2 0 0 4
5 9203057052016 New Media, Culture and Communication Elective 2 0 0 4
6 9203057072016 Kamu Diplomasisi Elective 2 0 0 4
7 9203057092016 Social Innovation and Sustainability Elective 2 0 0 4
8 9203057112016 Yaş ve Jenerasyon Çalışmaları Elective 2 0 0 4
9 9203057132016 Quantitative Research Elective 2 0 0 4
10 9203057152016 Event Marketing Elective 2 0 0 4
11 9203057172016 Peace Communication Elective 2 0 0 4
12 9203057192016 Kültür, Ekip Yönetimi ve İletişim Elective 2 0 0 4
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 9203055042012 Media Relations Elective 2 0 0 4
2 9203055142015 Turkey's International Image Elective 2 0 0 4
3 9203055162015 Customer Satisfaction Measurement Elective 2 0 0 4
4 9203055182015 Soccial Media Management Elective 2 0 0 4
5 9203057042016 Agenda Management Strategies Elective 2 0 0 4
6 9203057062016 Kentlilik Bilinci ve Halkla İlişkiler Elective 2 0 0 4
7 9203057082016 Yatırımcı İlişkileri ve Finansal İletişim Elective 2 0 0 4
8 9203057102016 Culture of Democracy Elective 2 0 0 4
9 9203057122016 Müzakere ve Münazara Elective 2 0 0 4
10 9203057142016 Relationship Marketing Elective 2 0 0 4
11 9203057162016 Üçüncü Sektör ve Halkla İlişkiler Elective 2 0 0 4
12 9203057182016 Sosyal Hareketler, Vatandaşlık ve Halkla İlişkiler Elective 2 0 0 4
13 9203057202016 Qualitative Research Elective 2 0 0 4
14 9203057222016 KOBİ ve Aile İşletmeleri Elective 2 0 0 4
15 9203057242016 Moda ve Lüks Marka İletişimi Elective 2 0 0 4
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: