Third Cycle Programmes
    (Doctorate Degree)
Second Cycle Programmes
    (Master's Degree)
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    (Bachelor's Degree)
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    (Associate's Degree)
Second Cycle Programmes (Master's Degree)

Graduate School of Social Sciences - Public Relations and Publicity - Corporate Communication -

General Description
Corporate Communication Master’s Degree programme has started in the scope of E.U. Graduate School of Social Sciences Institute in 2015. With programme, it is aimed for students to have competence in the field of Corporate Communication, covering both sectoral and academical fields.
Qualification Awarded
The Master’s Degree in Corporate Communication is awarded to the graduates who have successfully fulfilled all programme requirements.
Level of Qualification
Second Cycle
Specific Admission Requirements
The applicants who hold a Bachelor's Degree and willing to enroll in the Master's programme may apply to the Directorate of the Graduate School with the documents: 1-Sufficient score (at least 55 out of 100) from the Academic Staff and Graduate Study Education Exam (ALES) conducted by Student Selection and Placement Center (OSYM) or GRE Graduate Record Examination (GRE) score or Graduate Management Admission Test (GMAT) score equivalent to ALES score of 55. 2-English proficiency (at least 70 out of 100 from the Profiency Exam conducted by Ege University Foreign Language Department, or at least 50 out of 100 from ÜDS (University Language Examination conducted by OSYM) or TOEFL or IELTS score equivalent to UDS score of 50. The candidates fulfilling the criteria outlined above are invited to interwiev. The assessment for admission to masters programs is based on : 50% of ALES, 25% of academic success in the undergraduate programme (cumulative grade point average (CGPA) ) and 25% of interview grade. The required minimum interview grade is 50 out of 100. The candidates having an assessed score of 60 at least are accepted into the Master's programme. The results of the evaluation are announced by the Directorate of Graduate School.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
The rules for recognition of formal prior learning are well defined. A student who is currently enrolled in a Master's Degree programme in the same discipline at another institution and has successfully completed at least one semester, upon submitting all required documents before the deadline, may transfer to the Master's Programme at EGE University upon the recommendation of the department administration and with the approval of the Administrative Committee of the Graduate School. The decision taken will also include eligibility for exemption from some course requirements of the graduate program. Students who transfer from another university must be successful in the EGE University English Proficiency Exam or in an equivalent English examination. Recognition of prior non-formal and in-formal learning is at the beginning stage in Turkish Higher Education Institutions. Ege University is not an exception to this.
Qualification Requirements and Regulations
The programme consists of a minimum of seven courses delivered within the graduate programme of the department and in related fields, one seminar course, and thesis, with a minimum of 21 local credits. The seminar course and thesis are non-credit and graded on a pass/fail basis. The duration of the programme is four semesters. The maximum period to complete course work in a masters program with thesis is 4 semesters. However, with the approval of their advisors, students can in subsequent semesters take additional departmental courses with or without credits. The total ECTS credits of the programme is 120 ECTS. A student may take undergraduate courses on the condition that the courses have not been taken during the undergraduate program. However, at most two of these courses may be counted to the Master's course load and credits. Students must register for thesis work and the Specialization Field course offered by his supervisor every semester following the semester, in which the supervisor is appointed. A student who has completed work on the thesis within the time period, must write a thesis, using the data collected, according to the specifications of the Graduate School Thesis Writing Guide. The thesis must be defended in front of a jury. The Master's thesis jury is appointed on the recommendations of the relevant Department Chairperson and with the approval of the Administrative Committee of the Graduate School. The jury is composed of the thesis supervisor and 3 to 5 faculty members. Of the appointed jury members, up to one may be selected from another Department or another University. In case the jury consists of 3 members, the co-supervisor cannot be the jury member. A majority vote by the jury members determines the outcome of the thesis or examination. The vote can be for "acceptance", "rejection" or "correction". The Department Chairperson will inform the Director of the Graduate School, in writing, of the jury's decision within 3 days. To correct or change a thesis found incomplete and/or inadequate by the jury, the jury must specify in its report that such corrections are necessary. A student may be given, by a decision of the Administrative Committee of the Graduate School, up to three months to complete the corrections. The student must then retake the thesis examination.
Profile of The Programme
Corporate Communication master’s degree programme aims to; strengthen the Corporate Communication and Public Relations and Publicity field in an academic way, increase the knowledge level about the field, administrate an educational plan to develop individuals with academic expertise. The programme educates versatile Corporate Communication practitioners with the knowledge, skills, ability and experience, who can perform in the field of public relations and publicity. People who complete the programme have the ability to manage interpersonal and corporate communication processes, internalize the values of communication ethics, are aware of the changes and developments in the occupation in both national and international platforms, have the skills to apply these to the field, have the necessary knowledge on information communication technologies and have the ability of contemporary and analytical thinking.
Occupational Profiles of Graduates With Examples
Graduates of this program can work in both public and private sectors, become academicians or may work in private sectors as a researcher. Graduates have to get sufficient scores from KPSS or be successfull in the exams which the institutions organize by themselves in order to work in the public sector.
Access to Further Studies
Graduates who successfully completed the Master's Degree may apply to doctorate (third cycle) programmes in the same or in related disciplines.
Examination Regulations, Assessment and Grading
Methods for measuring and evaluating the lectures within the programme are highlighted in the educational plans which have been prepared by the professors who deliver the lectures.
Graduation Requirements
Graduation requirements are explained in the section “Qualification Requirements and Regulations” .
Mode of Study (Full-Time, Part-Time, E-Learning )
Address, Programme Director or Equivalent
Prof. Dr. Beril A. Vural (Head of Programme) e-mail: Phone: 0(232) 311 1630 Prof. Dr. Müjde Ker Dinçer (Programme Coordinator) e-mail: Phone :0(232) 311 3735. Assoc Prof. Dr. Ayşen Temel Eğinli (Vice Programme Coordinator) e-mail: Phone: 0(232) 311 2223 Assoc Prof. Dr. Mine Yeniçeri ALEMDAR (Vice Programme Coordinator) e-mail: Telefon: 0(232) 311 3736. Ege University, Faculty of Communication, Public Relations and Publicity Department, Bornova Campus 35100, Bornova-IZMIR
Courses in the Corporate Communication Master’s Degree program are instructed by 3 professors and 2 assistant professors. For students to have knowledge in the field of corporate communication in the level of a master’s degree programme, academic studies such as writing articles and presentations are being made by students. Students who graduate from the programme can both work in private or public sectors in the field of public relations and corporate communication, or they have the chance to keep on with their studies in the academic platform.

Key Learning Outcomes
1Sosyal bilimlere ilişkin verileri analiz edip çözümleme ve bunları kurumsal iletişim süreçleriyle ilişkilendirme
2Kurumsal iletişim süreçlerine ilişkin tarihsel gelişim ve kuramsal art alan bilgisine sahip olabilme
3Kurumsal iletişimi kurum stratejilerine entegre ederek paydaş analizlerine dayanan, stratejik yönetim ve yönetişim sürecini gerçekleştirebilme
4Kurumsal iletişimi bütünleşik pazarlama ekseninde stratejik olarak planlayıp yönetebilme
5Kurumsal iletişimi örgütsel iletişim ekseninde stratejik olarak planlayıp yönetebilme
6Kurumsal iletişimi yönetsel iletişim ekseninde stratejik olarak planlayıp yönetebilme
7Kurumsal iletişimin tüm alanlarında proje geliştirebilme ve yönetebilme
8Kurumsal iletişim kuram ve uygulamalarının uluslararası ve ulusal çevrede mevcut/olası durum ve sorunlara katkılarını değerlendirebilme
9Kurumsal, endüstriyel, ulusal veya uluslararası konu, olay ve sorunları takip ederek kurumsal mesleki görüş ve çözüm önerileri sunabilme
10Kurumsal iletişim alanındaki risk ve krizleri yönetebilme
11Kurumsal itibar, kurumsal marka, kurum kültürü, kurum kimliği, kurumsal imaj, kurumsal sosyal sorumluluk, kurumsal reklam, iletişim yönetimi, algı yönetimi, sosyal iletişim becerileri, personel iletişimi, motivasyon vb. kavramlara yönelik bir anlayış oluşturma
12Kurumsal iletişim alanındaki medya ve teknikleri planlayıp kurumsal medya ilişkilerini yönetebilme
13Dijital platformdaki yeni bilgi iletişim teknolojilerini kurumsal iletişim stratejileri doğrultusunda planlayıp yönetebilme
14Kurumsal iletişimin tüm alanlarında sürdürülebilir gelişme ve kalite anlayışı oluşturarak kurumsal çıktı ve amaçlara hizmet edebilme, kuruma katma değer sağlama
15Kurumsal iletişim alanındaki ulusal ve uluslararası literatürü tarayarak güncel verilere ulaşabilme
16Kurumsal iletişimi mesleğin etik ilkeleri ve sosyal sorumluluk bilinci çerçevesinde planlayıp yönetebilme

Key Programme Learning Outcomes - NQF for HE in Turkey
TYYÇKey Learning Outcomes
COMPETENCES (Competence to Work Independently and Take Responsibility)1
COMPETENCES (Learning Competence)1
COMPETENCES (Communication and Social Competence)1
COMPETENCES (Field Specific Competence)1

Course Structure Diagram with Credits
T : Theoretical P: Practice L : Laboratory
1. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 SDG-1-KİP(TYL)-GÜZ Elective - - - 15
2 9203095032017 Communication Management Compulsory 2 0 0 4
3 9203095012017 Corporate Communication Compulsory 2 0 0 4
4 9203095072017 Theoretical Aproaches&Preliminaries in PR (E) Compulsory 2 0 0 4
Total 6 0 0 27
2. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 SDG-2-KİP(TYL)-BAHAR Elective - - - 15
2 9203095022017 Corporate Project Management Compulsory 2 0 0 3
3 9203095002017 Corporate Reputation Compulsory 2 0 0 3
4 9203095042017 Corporate Social Responsibility and Ethics Compulsory 2 0 0 3
5 YLSEM590 Seminar Compulsory 0 0 0 6
Total 6 0 0 30
3. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YLUAD591 Specialization Field Compulsory 0 0 0 4
2 YLTEZ592 Thesis Study Compulsory 0 0 0 26
Total 0 0 0 30
4. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YLUAD591 Specialization Field Compulsory 0 0 0 4
2 YLTEZ592 Thesis Study Compulsory 0 0 0 26
Total 0 0 0 30
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: