Third Cycle Programmes
    (Doctorate Degree)
Second Cycle Programmes
    (Master's Degree)
First Cycle Programmes
    (Bachelor's Degree)
Short Cycle Programmes
    (Associate's Degree)
Second Cycle Programmes (Master's Degree)

Graduate School of Social Sciences - Business Administration - Marketing - Second Cycle with Thesis

General Description
Master of Management Sciences and Organization, is provided in affiliation with Ege University Institute of Social Sciences, Department of Business.
Qualification Awarded
The Master’s Degree in Marketing (in Business Administration) is awarded to the graduates who have successfully fulfilled all programme requirements.
Level of Qualification
Second Cycle
Specific Admission Requirements
The acceptance procedure is explained in detail in Ege University Regulations for Graduate Education (
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
The terms about general arrangements for recognition of prior learning is explained under the title of “General Arrangements for Recognition of Prior Learning” in Ege University Information Package ( Besides the rules are given in Ege University Regulations for Graduate Education (
Qualification Requirements and Regulations
The purpose of Master with thesis program is to provide the student with the competences of reaching information via carrying out scientific research, evaluating and interpreting information. This program is composed of 120 ECTS credits, with 7 courses at least, of which is not less than 21 local credits, seminar course, expertise field course and thesis. . Terms for proficiency for graduation comprises of completing all the courses successfully having 2.00 GPA (Grade Point Average) over 4.00 and completing the thesis successfully.
Profile of The Programme
The purpose of program is to provide people, who have undergraduate level education, with a flexible mindset and make them competent in their fields to adopt the increasing global competition conditions in the specific field of marketing.
Occupational Profiles of Graduates With Examples
Our graduates can be employed both in public and private sector at different positions.
Access to Further Studies
Graduates who complete the program with all its requirements can apply for doctorate programs either in thir own fields or multi disciplinary fields, provided that they are eligible in ALES examination and provide proficiency in foreign language. They can be accepted for the doctoral program if they succeed in oral interview.
Examination Regulations, Assessment and Grading
The measurement and evaluation of a course is made based on mid-term exam, other within semester course educational activities if any, final exam and make-up exam if it exists. The contribution percentage of within semester educational activities and final examination to final grade is determined by the instructor prior to the registration week and announced to the students in the first week of the semester. The contribution percentage of within semester activities is supposed to be between 40%-70 and contribution percentage of final and make-up exams are supposed to be between 60%-30.
Graduation Requirements
Graduation requirements are explained in the section “Qualification Requirements and Regulations” .
Mode of Study (Full-Time, Part-Time, E-Learning )
Address, Programme Director or Equivalent
Head of the Program: Prof. Dr. G. Nazan GÜNAY ECTS/DS Coordinator: Prof. Dr. G. Nazan GÜNAY and Asst. Prof. Dr. Elif ÜSTÜNDAĞLI ERTEN Contact Information: Ege University, Faculty of Economics & Administrative Sciences, Ege University Campus, 35100 Bornova - IZMIR
Department students can take part in all of the social, cultural, sports facilities and club activities that are provided by Ege University Rectorate. Information about these facilities are given in detail under the title of General Information for Students in Ege Information Package ( Besides, in our department there are various clubs which are related with sub-divisions of Business Administration. Students can take a part in the activities of these clubs in the light of their area of interest. By means of symposiums and congresses in various topics, spekaers that are invited to our faculty, and internships; students have the chance of chasing the developments in practice as well as in theory. Furthermore students have also the chance to be members of faculty teams in sports branches like football, basketball, volleyball etc.

Key Learning Outcomes
1To be able to use theoretical and practical knowledge gained in the marketing management and its related disciplines in advanced level
2To be able to make use of other disciplines that form the basis for marketing policies and to comprehend the interaction between these disciplines.
3To be able to examine, interpret data, assess the concepts and ideas and develop strategies in the fields of marketing by using scientific methods
4To take the responsibility both as an individual and a group member to solve and analyze the unexpected and complex marketing problems confronted in practice.
5To assess the knowledge and abilities gained in the fields of marketing critically, produce knowledge from knowledge, determine the learning requirements and guide the learning process in advanced level.
6To inform experts and non-experts about the subjects of marketing and share ideas, problems and solutions to problems those are supported with qualitative and quantitative data with them.
7To be able to interpret and evaluate the theoretical dimensions of marketing
8To define the regional and global subjects/problems, and to be able to develop solution proposals and strategies based on research and evidence.
9To be able to define the differences and relationships between classical and contemporary theories of marketing policies and strategies, assess and interpret them
10To adopt social, scientific and ethical values in the collection, interpretation, announcement and application phases of data in marketing.
11To be able to perceive and assess different problems of marketing as an opportunity and use them in the inter-discipline studies.
12To monitor the changing trends of marketing in the world, to able to understand, interpret and analyze them
13To put innovation and innovative working principles into practice in marketing and provide interaction in related fields.
14To set objectives and to be able to have attempt to attain these objectives, to be creative and open to criticism, and to have professional competence in advanced level.
15To speak foreign language in order to be able to monitor and use the information in marketing field and to communicate with colleagues in advanced level.
16To have advanced knowledge of computer software and hardware at the required level for business administration, to be able to use information and communication technologies
17To have advanced knowledge of law that is necessary for business administration field and to be able to use this information

Key Programme Learning Outcomes - NQF for HE in Turkey
TYYÇKey Learning Outcomes
COMPETENCES (Competence to Work Independently and Take Responsibility)1
COMPETENCES (Learning Competence)1
COMPETENCES (Communication and Social Competence)1
COMPETENCES (Field Specific Competence)1

Course Structure Diagram with Credits
T : Theoretical P: Practice L : Laboratory
1. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 İŞL-PAZ.YL-SDG1 Elective - - - 14
2 9204015052017 Consumer Behavior Compulsory 3 0 0 3
3 9204015032017 Marketing Management Compulsory 3 0 0 3
4 9204015072017 Sales Management Compulsory 3 0 0 3
5 9204055442016 Scientific Research Methods and Ethics Compulsory 3 0 0 5
Total 12 0 0 28
2. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 pazarlama_16_sdg1 Elective - - - 12
2 9204015162015 GLOBAL MARKETING Compulsory 3 0 0 6
3 YLSEM590 Seminar Compulsory 0 0 0 6
4 9204015182015 STRAGIC BRAND MANAGEMENT Compulsory 3 0 0 6
Total 6 0 0 30
3. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YLUAD591 Specialization Field Compulsory 0 0 0 4
2 YLTEZ592 Thesis Study Compulsory 0 0 0 26
Total 0 0 0 30
4. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YLUAD591 Specialization Field Compulsory 0 0 0 4
2 YLTEZ592 Thesis Study Compulsory 0 0 0 26
Total 0 0 0 30
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: