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Second Cycle Programmes (Master's Degree)

Graduate School of Social Sciences - Business Administration - Marketing and Brand Management - Second Cycle Without Thesis

General Description
Master of Marketing and Brand Management Evening Education Graduate Program without Thesis, is provided in affiliation with Ege University Institute of Social Sciences, Department of Business.
Qualification Awarded
The graduates that complete the program with all its requirements get “Non-Thesis Graduate Degree”.
Level of Qualification
Second Cycle
Specific Admission Requirements
The acceptance procedure is explained in detail in Ege University Regulations for Graduate Education (
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
The terms about general arrangements for recognition of prior learning is explained under the title of “General Arrangements for Recognition of Prior Learning” in Ege University Information Package ( Besides the rules are given in Ege University Regulations for Graduate Education (
Qualification Requirements and Regulations
The purpose of Graduate Program Without Thesis is to inform student with the relavant vocational information, and show how to use these information in practice. This program can be provided as day-evening education, e-learning or mixed type. This program is composed of 90 ECTS with 10 courses at least, of which is not less than 30 local credits, and term project. Term project is evaluated as successful or failed. Students have to register for term project in the relevant semester and submit a written report at the end of the semester. A proficiency exam can be made at the end of non-thesis graduate program, with the institute council’s suggestion and Senate approval. Terms for proficiency for graduation comprises of completing all the courses successfully having 2.00 GPA (Grade Point Average) over 4.00 and completing term project successfully.
Profile of The Programme
The purpose of the program is to match the business and the market in order to develop the knowledge and competences of participants’ that are convenient with the managerial, functional and communicational approaches. At the present time, management features the satisfaction of stakeholders. And the balance among the stakeholders is only possibble with thw satisfaction of all parties. Developing customer relationships and transfering the customers to loyal customers prevents the businesses from future risks. And these are possible by getting informed about transparency, stability, increasing market share, taking care of all the customers, getting information about the customers, recognizing the company culture, values and identity and transforming the customers’ creativeness into opportunities for the sake of business interest.
Occupational Profiles of Graduates With Examples
Graduates can be employed at Marketing Departments.
Access to Further Studies
According to the third provisional clause of Graduate Education Legislation which is published in Resmî Gazete in 1/7/1996, students who have registered to graduate programs without thesis before the date 6/2/2013, has the same rights with the graduates of graduate programs with thesis in the application of PhD programs. For he students who have registered to graduate programs without thesis before the date 6/2/2013, the requirements for the PhD program is identified by the institute board, depending on the suggestion of departmental council. The students who have registered after this date has no right for application.
Examination Regulations, Assessment and Grading
The measurement and evaluation of a course is made based on mid-term exam, other within semester course educational activities if any, final exam and make-up exam if it exists. The contribution percentage of within semester educational activities and final examination to final grade is determined by the instructor prior to the registration week and announced to the students in the first week of the semester. The contribution percentage of within semester activities is supposed to be between 40%-70 and contribution percentage of final and make-up exams are supposed to be between 60%-30
Graduation Requirements
Terms of graduation is explained under “Rules and Conditions for Proficiency” section.
Mode of Study (Full-Time, Part-Time, E-Learning )
Address, Programme Director or Equivalent
Head of the Program: Prof. Dr. G. Nazan GÜNAY ECTS/DS Coordinator: Prof. Dr. G. Nazan GÜNAY and Asst. Prof. Dr. Elif ÜSTÜNDAĞLI ERTEN Contact Information: Ege University, Faculty of Economics & Administrative Sciences, Ege University Campus, 35100 Bornova - IZMIR
Department students can take part in all of the social, cultural, sports facilities and club activities that are provided by Ege University Rectorate. Information about these facilities are given in detail under the title of General Information for Students in Ege Information Package ( Besides, in our department there are various clubs which are related with sub-divisions of Business Administration. Students can take a part in the activities of these clubs in the light of their area of interest. By means of symposiums and congresses in various topics, spekaers that are invited to our faculty, and internships; students have the chance of chasing the developments in practice as well as in theory. Furthermore students have also the chance to be members of faculty teams in sports branches like football, basketball, volleyball etc.

Key Learning Outcomes
1Students who have a bachelor’s degree in different fields should be able to use acquired theoretical and practical knowledge and develop original ideas in the field of marketing and brand management.
2To be able to make use of other disciplines that form the basis of marketing and brand management policies and have advanced knowledge about these disciplines.
3To be able to analyze and interpret data and assess the concepts and ideas in the field by using scientific methods
4To be able to take responsibility both as an individual and a group member to solve the unexpected and complex problems confronted in practice.
5To assess the acquired knowledge and abilities critically, produce knowledge from knowledge, determine the learning requirements and guide the learning process.
6To inform experts and non-experts about the relevant subjects, and share ideas, problems and solutions to problems with them by qualitative and quantitative data.
7 To be able to realize the local and global trends in thie field, and to be able to evaluate the opportunities and threats arising from these trends.
8To develop strategic approaches regarding work and working settimg by implementing expert knowledge and using expert information resources
9To have social, scientific and ethical values in the collection, interpretation, announcement and application phases of data in the field
10To put innovation and innovative working principles into practice in the field.
11To set objectives and to be able to attempt to attain these objectives, to be creative and open to criticism, and to have professional competence
12To have knowledge of law that is necessary for the field

Key Programme Learning Outcomes - NQF for HE in Turkey
TYYÇKey Learning Outcomes
COMPETENCES (Competence to Work Independently and Take Responsibility)1
COMPETENCES (Learning Competence)1
COMPETENCES (Communication and Social Competence)1
COMPETENCES (Field Specific Competence)1

Course Structure Diagram with Credits
T : Theoretical P: Practice L : Laboratory
1. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 9204137052014 Consumer Behavior Compulsory 3 0 0 6
2 9204137332018 Industrial Marketing Compulsory 3 0 0 6
3 9204137312018 Retailing Compulsory 3 0 0 6
4 9204137262018 Services Marketing Compulsory 3 0 0 6
5 9204137012014 Strategic Marketing Management Compulsory 3 0 0 6
Total 15 0 0 30
2. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 İşl.Pzr.Yön.2 Elective - - - 7
2 9204137102014 Customer Relations and Sales Management Compulsory 3 0 0 4
3 9204137282015 Global Marketing Compulsory 3 0 0 4
4 9204137352018 Scientific Research Methods and Ethics (E) Compulsory 3 0 0 4
5 9204137032014 Strategic Brand Management Compulsory 3 0 0 4
6 SOS.BİL.DP.YL Term Project Compulsory 0 0 0 10
Total 12 0 0 33
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: