Third Cycle Programmes
    (Doctorate Degree)
Second Cycle Programmes
    (Master's Degree)
First Cycle Programmes
    (Bachelor's Degree)
Short Cycle Programmes
    (Associate's Degree)
Third Cycle Programmes (Doctorate Degree)

Graduate School of Social Sciences - Advertising - Third Cycle Programme

General Description
Advertising PhD Program which works as a part of Ege University, Institute of Social Sciences, Department Of Advertising, started receiving students in 2007. With this program, it is aimed to train academicians and communication specialists who are able to produce scientific studies on the field of advertising, to reach new information by interpreting the scientific cases and to contribute to the theoretical background. Advertising PhD Program can be completed with two years of course training for those who has bachelor’s degree and get into the doctorate program, and one year of course training for those who has a master’s degree and get into the doctorate program, followed by the jury’s approval of the thesis prepared by the student on a related field. In the context of the program it is ensured that the students gain qualifications to execute the scientific researches and studies on the field of advertising, and to produce knowledge in international standards by synthesizing academic sources.
Qualification Awarded
The Doctorate's Degree in Advertising awarded to the graduates who have successfully full filled all programme requirements.
Level of Qualification
Third Cycle
Specific Admission Requirements
The applicants who hold a Master's Degree and willing to enroll in the Doctorate programme may apply to the Directorate of Graduate School with the documents. 1-Sufficient score (at least 55 out of 100) from the Academic Staff and Graduate Study Education Exam (ALES) conducted by Student Selection and Placement Center (OSYM) or GRE Graduate Record Examination (GRE) score or Graduate Management Admission Test (GMAT) score equivalent to ALES score of 55. 2-English proficiency (at least 70 out of 100 from the Profiency Exam conducted by Ege University Foreign Language Department, or at least 55 out of 100 from ÜDS (University Language Examination conducted by OSYM) or TOEFL or IELTS score equivalent to UDS score of 55. The candidates holding Bachelor's or Master's Degree taught totally in English are exempted from English proficiency requirement. The candidates fulfilling the criteria outlined above are invited to interwiev. The assessment for admission to masters programs is based on : 50% of ALES, 15% of academic success in the undergraduate programme (cumulative grade point average (CGPA) ) 10 % of academic success in the master's programme and 25% of interview grade. The required minimum interview grade is 60 out of 100. The candidates having an assessed score of 65 at least are accepted into the Doctorate programme. The results of the evaluation are announced by the Directorate of Graduate School.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
The rules for recognition of formal prior learning are well defined. A student who is currently enrolled in a Doctorate Degree programme in the same discipline at another institution and has successfully completed at least one semester, upon submitting all required documents before the deadline, may transfer to the Doctorate Programme at EGE University upon the recommendation of the department administration and with the approval of the Administrative Committee of the Graduate School. The decision taken will also include eligibility for exemption from some course requirements of the graduate program. Students who transfer from another university must be successful in the EGE University English Proficiency Exam or in an equivalent English examination. Recognition of prior non-formal and in-formal learning is at the beginning stage in Turkish Higher Education Institutions. Ege University is not an exception to this.
Qualification Requirements and Regulations
The doctorate programme consists of a minimum of seven courses, with a minimum of 21 national credits, a qualifying examination, a dissertation proposal, and a dissertation. The period allotted for the completion of the Doctorate programmes is normally eight semesters (four years). However, while it is possible to graduate in a shorter time, it is also possible to have an extension subject to the approval of the graduate school. The seminar course and thesis are non-credit and graded on a pass/fail basis. The total ECTS credits of the programme is 240 ECTS. A student may take undergraduate courses on the condition that the courses have not been taken during the undergraduate program. However, at most two of these courses may be counted to the Doctorate course load and credits. The PhD students are required to take the Doctoral Qualifying Examination, after having successfully completed taught courses. The examination consists of written and oral parts. The Doctoral Qualifying Committee determines by absolute majority whether a candidate has passed or failed the examination. Students who fail the Qualifying Examination may retake the examination the following semester. Students failing the Examination a second time are dismissed from the program. Students must register for thesis work and the Specialization Field course offered by his supervisor every semester following the semester, in which the supervisor is appointed. A dissertation supervisor who must hold the minimum rank of assistant professor is appointed for each PhD student. When the nature of the dissertation topic requires more than one supervisor, a joint-supervisor may be appointed. A joint-supervisor must hold a doctoral degree. Periodic monitoring of research work by a thesis monitoring committee is required to be awarded the Doctoral degree. A student who has completed work on the thesis within the time period, must write a thesis, using the data collected, according to the specifications of the Graduate School Thesis Writing Guide. The thesis must be defended in front of a jury. The thesis jury is appointed on the recommendations of the relevant Department Chairperson and with the approval of the Administrative Committee of the Graduate School. The jury is composed of the thesis supervisor and 5 faculty members. Of the appointed jury members, up to two may be selected from another Department or another University. The co-supervisor cannot be the jury member. Thesis defense by the candidate is open to all audience and a jury decides to grant/deny the Doctoral degree. A majority vote by the jury members determines the outcome of the thesis or examination. The vote can be for "acceptance", "rejection" or "correction". A student may be given, by a decision of the Administrative Committee of the Graduate School, up to six months to complete the corrections. The student must then retake the thesis examination.
Profile of The Programme
Advertising PhD program trains academicians and communication specialists who, - Carry out activities about research and education on communication and especially the field of advertising, - Are in tandem with similar people and institutions at a national and international level, - Research independently and produce scientific knowledge in accordance with the international standards, - Examine and interpret the scientific cases with a wide and deep point of view, - Gained the ability to determine the necessary steps to reach the new synthesis , - Contribute to the theoretical knowledge on the field of advertising on an interdisciplinary understanding basis.
Occupational Profiles of Graduates With Examples
The students who accomplish the Advertising department PhD program will be able to take charge in academic positions on the fields that they received education or in institutions and organizations which gives opportunity to actualize the theoretical knowledge they have in advertising sector.
Access to Further Studies
Graduates who succesfully completed doctorate degree may apply to both in the same or related disciplines in higher education institutions at home or abroad to get a position in academic staff or to governmental R&D centres to get expert position.
Examination Regulations, Assessment and Grading
The type of assessment and evaluation used for each course is defined in the “Course Instruction Plan” in details.
Graduation Requirements
Graduation requirements are explained in the section “Qualification Requirements and Regulations” .
Mode of Study (Full-Time, Part-Time, E-Learning )
Address, Programme Director or Equivalent
Programme Director Prof. Müge ELDEN Ege Üniversitesi İletişim Fakültesi Reklamcılık Bölümü 35040 Kampüs/Bornova/İZMİR Phone: (+90-232) 311 1634 Fax : (+90-232) 311 8826 ECTS/DS Coordinator Assistant Prof. Sinem YEYGEL ÇAKIR Ege Üniversitesi İletişim Fakültesi Reklamcılık Bölümü Kampüs Bornova/İzmir Phone: (+90-232) 311 2223 Fax : (+90-232) 311 8826
Within the body of Advertising Department there are 1 professor, 2 associate professors, 2 assistant professors, 1 Lecturer and 2 reseacrh assistan working in the academic staff. 1 Research assistant is assigned to work in the Department as per article 13-b of the law no 2547.

Key Learning Outcomes
1Being able to design, carry out, conclude and report a scientific research in compliance with the qualitative research methods,
2Being able to comprehend the place and importance of qualitative research in the scientific research tradition,
3Ability to establish relations between concepts, to synthesize and to put down into words,
4Being able to reach and use the academic information sources,
5Improving the skills to use the communication, mass communication, marketing and advertising knowledge for solving the advertising problems,
6Strategic planning, defining, modeling and unraveling skills on advertising campaigns,
7Being able to apply the creative thinking methods and techniques,
8Being able to use the contemporary techniques and software on the field of visual communication,
9Ability to collect data, to apply, to analyze and interpret the results,
10The ability of applying the basic behavioral sciences to its field and problem solving,
11Being able to acquire and use administrative skills in advertising sector,
12Being able to interpret the legal arrangements about the field of communication and advertising,
13To have a sense of professional and ethical responsibility,
14To follow the national and international contemporary issues and topics in the field of communication and advertising,
15The ability to comprehend and interpret the theoretical approaches in the field of communication,
16Being able to evaluate the information communication technologies strategically in the context of advertising and marketing.

Key Programme Learning Outcomes - NQF for HE in Turkey
TYYÇKey Learning Outcomes
COMPETENCES (Competence to Work Independently and Take Responsibility)1
COMPETENCES (Learning Competence)1
COMPETENCES (Communication and Social Competence)1
COMPETENCES (Field Specific Competence)1

Course Structure Diagram with Credits
T : Theoretical P: Practice L : Laboratory
1. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 9203026032013 Creativity Compulsory 2 0 0 5
3 9203026052013 Persuasive Communication Theories Compulsory 2 0 0 5
4 9203026092013 Scientific Research Method and Techniques Compulsory 2 0 0 5
Total 6 0 0 30
2. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 9203026012007 Advertising Research Compulsory 2 0 0 2
2 9203028062007 Brand Strategies Compulsory 2 0 0 2
4 DRSEM690 Seminar Compulsory 0 0 0 6
5 9203026062013 Visual Culture Compulsory 2 0 0 5
Total 6 0 0 30
3. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 SOSDRYET790 Proficiency in PhD Compulsory 0 0 0 25
2 DRUAD691 Specialization Field Compulsory 0 0 0 5
Total 0 0 0 30
4. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 DRUAD691 Specialization Field Compulsory 0 0 0 5
2 SOSDRTEZONE Thesis Proposal Compulsory 0 0 0 15
Total 0 0 0 20
5. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 DRUAD691 Specialization Field Compulsory 0 0 0 5
2 DRTEZ692 Thesis Study Compulsory 0 0 0 25
Total 0 0 0 30
6. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 DRUAD691 Specialization Field Compulsory 0 0 0 5
2 DRTEZ692 Thesis Study Compulsory 0 0 0 25
Total 0 0 0 30
7. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 DRUAD691 Specialization Field Compulsory 0 0 0 5
2 DRTEZ692 Thesis Study Compulsory 0 0 0 25
Total 0 0 0 30
8. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 DRUAD691 Specialization Field Compulsory 0 0 0 5
2 DRTEZ692 Thesis Study Compulsory 0 0 0 25
Total 0 0 0 30
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: