Third Cycle Programmes
    (Doctorate Degree)
Second Cycle Programmes
    (Master's Degree)
First Cycle Programmes
    (Bachelor's Degree)
Short Cycle Programmes
    (Associate's Degree)
 
Third Cycle Programmes (Doctorate Degree)

Graduate School of Social Sciences - Public Relations and Publicity - Public Relations and Publicity - Third Cycle Programme



General Description
History
Public Relations and Publicity PhD programme has started in the scope of E.U. Graduate School of Social Sciences Institute in 1993. The objectives of the programme are to raise researchers, academics and practitioners who have the ability to do advanced scientific research, build interdisciplenary relations and contribute to theoretical studies and scope of application in the field of publice relations and publicity.
Qualification Awarded
The Doctor of Philosophy(PhD) Degree in Public Relations and Publicity is awarded to students who successfully complete all courses in the curriculum plan and defense their thesis proposal and thesis work in related area succesfully.
Level of Qualification
Third Cycle
Specific Admission Requirements
The applicants who hold a Master's Degree and willing to enroll in the Doctorate programme may apply to the Directorate of Graduate School with the documents. 1-Sufficient score (at least 55 out of 100) from the Academic Staff and Graduate Study Education Exam (ALES) conducted by Student Selection and Placement Center (OSYM) or GRE Graduate Record Examination (GRE) score or Graduate Management Admission Test (GMAT) score equivalent to ALES score of 55. 2-English proficiency (at least 70 out of 100 from the Profiency Exam conducted by Ege University Foreign Language Department, or at least 55 out of 100 from ÜDS (University Language Examination conducted by OSYM) or TOEFL or IELTS score equivalent to UDS score of 55. The candidates holding Bachelor's or Master's Degree taught totally in English are exempted from English proficiency requirement. The candidates fulfilling the criteria outlined above are invited to interwiev. The assessment for admission to masters programs is based on : 50% of ALES, 15% of academic success in the undergraduate programme (cumulative grade point average (CGPA) ) 10 % of academic success in the master's programme and 25% of interview grade. The required minimum interview grade is 60 out of 100. The candidates having an assessed score of 65 at least are accepted into the Doctorate programme. The results of the evaluation are announced by the Directorate of Graduate School.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
The rules for recognition of formal prior learning are well defined. A student who is currently enrolled in a Doctorate Degree programme in the same discipline at another institution and has successfully completed at least one semester, upon submitting all required documents before the deadline, may transfer to the Doctorate Programme at EGE University upon the recommendation of the department administration and with the approval of the Administrative Committee of the Graduate School. The decision taken will also include eligibility for exemption from some course requirements of the graduate program. Students who transfer from another university must be successful in the EGE University English Proficiency Exam or in an equivalent English examination. Recognition of prior non-formal and in-formal learning is at the beginning stage in Turkish Higher Education Institutions. Ege University is not an exception to this.
Qualification Requirements and Regulations
The doctorate programme consists of a minimum of seven courses, with a minimum of 21 national credits, a qualifying examination, a dissertation proposal, and a dissertation. The period allotted for the completion of the Doctorate programmes is normally eight semesters (four years). However, while it is possible to graduate in a shorter time, it is also possible to have an extension subject to the approval of the graduate school. The seminar course and thesis are non-credit and graded on a pass/fail basis. The total ECTS credits of the programme is 240 ECTS. A student may take undergraduate courses on the condition that the courses have not been taken during the undergraduate program. However, at most two of these courses may be counted to the Doctorate course load and credits. The PhD students are required to take the Doctoral Qualifying Examination, after having successfully completed taught courses. The examination consists of written and oral parts. The Doctoral Qualifying Committee determines by absolute majority whether a candidate has passed or failed the examination. Students who fail the Qualifying Examination may retake the examination the following semester. Students failing the Examination a second time are dismissed from the program. Students must register for thesis work and the Specialization Field course offered by his supervisor every semester following the semester, in which the supervisor is appointed. A dissertation supervisor who must hold the minimum rank of assistant professor is appointed for each PhD student. When the nature of the dissertation topic requires more than one supervisor, a joint-supervisor may be appointed. A joint-supervisor must hold a doctoral degree. Periodic monitoring of research work by a thesis monitoring committee is required to be awarded the Doctoral degree. A student who has completed work on the thesis within the time period, must write a thesis, using the data collected, according to the specifications of the Graduate School Thesis Writing Guide. The thesis must be defended in front of a jury. The thesis jury is appointed on the recommendations of the relevant Department Chairperson and with the approval of the Administrative Committee of the Graduate School. The jury is composed of the thesis supervisor and 5 faculty members. Of the appointed jury members, up to two may be selected from another Department or another University. The co-supervisor cannot be the jury member. Thesis defense by the candidate is open to all audience and a jury decides to grant/deny the Doctoral degree. A majority vote by the jury members determines the outcome of the thesis or examination. The vote can be for "acceptance", "rejection" or "correction". A student may be given, by a decision of the Administrative Committee of the Graduate School, up to six months to complete the corrections. The student must then retake the thesis examination.
Profile of The Programme
Public Relations and Publicity PhD programme administrates an educational plan to; strengthen the public relations and publicity field in an academic way, increase the knowledge level about the field, educate academics and specialists in the field with academic expertise.
Occupational Profiles of Graduates With Examples
Graduates of this program can work in both public and private sectors, become academicians or may work in private sectors as a researcher. Graduates have to get sufficient scores from KPSS or be successfull in the exams which the institutions organize by themselves in order to work in the public sector.
Access to Further Studies
Graduates who succesfully completed doctorate degree may apply to both in the same or related disciplines in higher education institutions at home or abroad to get a position in academic staff or to governmental R&D centres to get expert position.
Examination Regulations, Assessment and Grading
Methods for measuring and evaluating the lectures within the programme are highlighted in the educational plans which have been prepared by the professors who deliver the lectures.
Graduation Requirements
Graduation requirements are explained in the section “Qualification Requirements and Regulations” .
Mode of Study (Full-Time, Part-Time, E-Learning )
Full-Time
Address, Programme Director or Equivalent
Prof. Dr. Beril A. Vural (Head of Programme) e-posta: beril.akinci@ege.edu.tr Telefon: 0(232) 311 1630 Prof. Dr. Müjde Ker Dinçer (Programme Coordinator) e-posta: mujde.ker.dincer@ege.edu.tr Telefon:0(232) 311 1646 Assoc Prof. Dr. Ayşen Temel Eğinli (Vice Programme Coordinator) e-posta: aysen.temel@ege.edu.tr Telefon: 0(232) 311 2223 Doç.Dr. Mine Yeniçeri ALEMDAR (Vice Programme Coordinator) e-posta: mine.yeniceri@ege.edu.tr Telefon: 0(232) 311 1636 Ege University, Faculty of Communication, Public Relations and Publicity Department, Bornova Campus 35100, Bornova-IZMIR
Facilities
Courses in the Public Relations and Publicity Master’s Degree program are instructed by 5 professors, 6 associate professors and 5 assistant professors. In an effort to install the sustainable development and quality assurance in the Public Relations and Publicity PhD programme, a feedback process is being planned, through which the conceptions of graduate students and employees will be taken. To be able to reach detailed data on lecture contents, handling process of the lectures, associating with applications etc., it will be enabled for each student to express their conceptions of each lecture by filling in a survey form during their final exams.

Key Learning Outcomes
1Implementing the knowledge on fields such as; communication science, business management, marketing / marketing communications, sociology, psychology, social psychology, organizational psychology, economy, political science / political communication, information communication technologies, law, research-statistics, cultural studies, communal gender, art and aesthetic etc. to the discipline of public relations.
2Being able to think strategically about public relations and related fields. Actualizing the strategic public relations management process which comprises; research, planning, implementing and evaluation steps that depends on stakeholder analysis.
3Evaluating the contribution of public relation theories and applications to the existing/potential occasions and problems in the national and international area.
4To have theoretical background in the field of public relations and publicity and be able to produce the studies in theoretical context in this area.
5Being able to produce, plan, applicate and measure projects in the field of public relations and publicity
6Offering occupational views and solutions by following the national and international cultural and contemporary approaches, problems and events.
7Creating the sustainable development and quality insight oriented to concepts such as; marketing / marketing communication, advertisement, corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc.
8Being able to plan and apply strategic communication processes in the fields of communal communications, public opinion building, agenda determination, setting, orientation and managing.
9To have a through knowledge of the communication methodology directed to private sector, public sector and civil society.
10To master on media and techniques which are used in public relations and being able to use this knowledge in event management.
11Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application.
12Having critical conception skills and evaluating the field according to the critical theory by being aware of public relations occupational ethics.
13Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
14Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
15Being able to use qualitative and quantitative research techniques, collect and analyze data and carry on scientific researches and analysis based on the theoretical knowledge.
16Being able to contribute to the field by producing national and international publications.
17Producing interdisciplinary research by developing disciplenary and interdisciplinary team works, building national and international collobarations with academics from other universities or fields and by following the national and international literature in the field of public relations and related fields.

Key Programme Learning Outcomes - NQF for HE in Turkey
TYYÇKey Learning Outcomes
1234567891011121314151617
KNOWLEDGE1
2
SKILLS1
2
3
4
COMPETENCES (Competence to Work Independently and Take Responsibility)1
2
3
COMPETENCES (Learning Competence)1
COMPETENCES (Communication and Social Competence)1
2
3
COMPETENCES (Field Specific Competence)1
2
3

Course Structure Diagram with Credits
T : Theoretical P: Practice L : Laboratory
1. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 HALK-İLİŞ-DOK-SDG1 ELECTIVE COURSES 1 Elective - - - 16
2 9203056042012 Intercultural Management Compulsory 2 0 0 4
3 9203036092017 Popular Culture and Communication Compulsory 2 0 0 5
4 9203036032012 Qualitative and Quantitative Research Methods in Public Relations and Ethics (E) Compulsory 2 0 0 5
Total 6 0 0 30
 
2. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 HALK-TANITIM-DOKSDG2 ELECTIVE COURSES 2 Elective - - - 16
2 9203056092012 Global Trend Analysis Compulsory 2 0 0 2
3 9203056242007 New Economy and Knowledge Management Compulsory 2 0 0 3
4 9203056272017 Political Factors and Diplomatic Communication Compulsory 2 0 0 3
5 DRSEM690 Seminar Compulsory 0 0 0 6
Total 6 0 0 30
 
3. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 SOSDRYET790 Proficiency in PhD Compulsory 0 0 0 25
2 DRUAD691 Specialization Field Compulsory 0 0 0 5
Total 0 0 0 30
 
4. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 DRUAD691 Specialization Field Compulsory 0 0 0 5
2 SOSDRTEZONE Thesis Proposal Compulsory 0 0 0 25
Total 0 0 0 30
 
5. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 DRUAD691 Specialization Field Compulsory 0 0 0 5
2 DRTEZ692 Thesis Study Compulsory 0 0 0 25
Total 0 0 0 30
 
6. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 DRUAD691 Specialization Field Compulsory 0 0 0 5
2 DRTEZ692 Thesis Study Compulsory 0 0 0 25
Total 0 0 0 30
 
7. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 DRUAD691 Specialization Field Compulsory 0 0 0 5
2 DRTEZ692 Thesis Study Compulsory 0 0 0 25
Total 0 0 0 30
 
8. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 DRUAD691 Specialization Field Compulsory 0 0 0 5
2 DRTEZ692 Thesis Study Compulsory 0 0 0 25
Total 0 0 0 30
 
ELECTIVE COURSES 1
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 9203036012012 Persuasion and Perception in Public Relations Elective 2 0 0 4
2 9203036052012 New Technologies on Digital Platform Elective 2 0 0 4
3 9203036072012 Competition Management and Competitive Strategies Elective 2 0 0 4
4 9203036142012 Turkish Political Life and Political Campaings Elective 2 0 0 4
5 9203036162012 Environmental Communication and Corporate Environmental Management in Public Relations Practices Elective 2 0 0 4
6 9203036182017 Science Communication Elective 2 0 0 4
7 9203036202017 Public Relations and Media Criticals Elective 2 0 0 4
8 9203036222017 Theoretical Basis for Public Relations Elective 2 0 0 4
9 9203036262017 Kurumsal Sponsorluk Yönetimi Elective 2 0 0 4
10 9203036342012 Public Relations Consultancy Elective 2 0 0 4
11 9203056012017 İletişim Çalışmalarında Kuram Elective 2 0 0 4
12 9203056022012 Integrated Risk Management and Analyses Elective 2 0 0 4
13 9203056022017 Policy Making Elective 2 0 0 4
14 9203056032017 Etkili Sunum Teknikleri Elective 2 0 0 4
15 9203056042017 Medya Analizleri Elective 2 0 0 4
16 9203056052017 Surveillance Society, Ethics and Privacy Elective 2 0 0 4
17 9203056062017 Liderlik ve Takımdaşlık Elective 2 0 0 4
18 9203056141982 Lobbying Elective 2 0 0 4
19 9203056252007 Social Marketing Elective 2 0 0 4
20 9203056292007 Corporate Marketing Elective 2 0 0 4
21 9203058272007 Gender and Communication Elective 2 0 0 4
22 9203085242011 Measuring The Effectiveness of Communication Elective 2 0 0 4
ELECTIVE COURSES 2
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 9203036242015 Project Management in Public Relations Elective 2 0 0 4
2 9203036362012 Social Media Analysis Elective 2 0 0 4
3 9203036382012 Communication Codes and Emotional Intelligence Elective 2 0 0 4
4 9203036402013 Women and Chield Figure in Communication Elective 2 0 0 4
5 9203036422013 Word of Mouth Marketing Elective 2 0 0 4
6 9203056072017 Proje Yönetimi ve Ortaklık Kurma Elective 2 0 0 4
7 9203056082017 Diyalogsal Halkla İlişkiler Elective 2 0 0 4
8 9203056092017 Halkla İlişkiler Araştırmaları Elective 2 0 0 4
9 9203056102017 Developing Unique Problematic and Proposals in Research Elective 2 0 0 4
10 9203056112017 Text Analysis Elective 2 0 0 4
11 9203056122017 Industry 4.0 and Big Data Elective 2 0 0 4
12 9203056132017 Sürdürülebilir Gelişim ve Sosyal Sorumluluk Elective 2 0 0 4
13 9203056142017 Destinasyon Pazarlaması ve Markalaşma Elective 2 0 0 4
14 9203056152017 Siyasal ve Kamusal Hitabet Elective 2 0 0 4
15 9203056162017 İletişim Becerileri Elective 2 0 0 4
16 9203056172017 Kurumsal İletişim Uygulamaları Elective 2 0 0 4
17 9203056302012 Language and Discourse in Public Relations Elective 2 0 0 4
18 9203056322012 Problem Solving and Case Study Management Elective 2 0 0 4
19 9203056402012 Media ve Culture Critics Elective 2 0 0 4
20 9203056422012 Uluslararsı Anlaşmazlıkların Çözümünde arabuluculuk ve ikna Edici İletişim Elective 2 0 0 4
21 EBB6832017 Planning and Assesment in Education Elective 3 2 0 6
22 EBB6852017 Development and Learning Elective 3 0 0 4
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr