Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
MAN102INTRODUCTION TO BUSINESS IICompulsory123
Level of Course Unit
First Cycle
Language of Instruction
Turkish
Objectives of the Course
In this course, the basic concepts of business science and business management will be emphasized and the background of the courses will be established by the students. Students will be taught in detail in the field of business topics. The place, aims and responsibilities of enterprises in society will be emphasized.
Name of Lecturer(s)
Arş. Grv. Dr. Ali Erhan ZALLUHOĞLU
Learning Outcomes
1To be able to analyze external and internal environment of business
2 To understand the elements of marketing mix
3To understand the concepts of accounting and finance for businesses
4To be able to relate social responsibility and ethics to management
Mode of Delivery
Face to Face
Prerequisites and co-requisities
No
Recommended Optional Programme Components
No
Course Contents
In this course, the marketing mix will be explained with all its elements and examples and the basic concepts of accounting and finance will be discussed.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Login
2Marketing Art and Science
3Product Strategies
4Product Strategies
5Pricing Strategies
6Distribution Strategies
7Distribution Strategies
8Midterm
9Promotion Strategies: Advertising, Sales Promotion, Direct Sales
10Promotion Strategies: Personal Sales, Public Relations
11Basic Accounting Concepts
12Financial management
13Banking
14Securities
15Investment Strategies
16Final exam
Recommended or Required Reading
• Mescon M. H., Bovee C. L., Thill J. V., “Excellence in Business”, Prentice Hall, 3rd edition • Bovee C. L., Thill J. V., “Business in Action”, Prentice Hall, (2010) • Ebert, R.J., Griffin, R.W., “Business Essentials”, Prentice Hall, (2011)
Planned Learning Activities and Teaching Methods
Activities are given in detail in the sections of "Assessment Methods and Criteria" and "Workload Calculation".
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Sınavı1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Work Placement(s)
No
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination122
Final Examination122
Attending Lectures14342
Project Preparation5210
Individual Study for Mid term Examination10220
Individual Study for Final Examination10220
TOTAL WORKLOAD (hours)96
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
PO
15
PO
16
PO
17
PO
18
PO
19
PO
20
PO
21
PO
22
PO
23
PO
24
LO1  4  54  5      4 35   5
LO2  5  4   4      4 35   5
LO3  5      5      4 354  5
LO4         4      5 35 555
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr