Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
801002472010MASS COMMUNICATION THEORIESCompulsory235
Level of Course Unit
First Cycle
Objectives of the Course
The course aims to introduce the field of mass communication and provides an insight in evaluating the role of mass media in society. Different approaches and theories as well as research developed in this area is explained in order to explain the nature , working and effects of mass media.
Name of Lecturer(s)
Prof.Dr.Konca Yumlu
Learning Outcomes
1To understand the main elements of mass communication.
2To explain the role of mass media in society.
3To know and compare the main theories of mass communication and mass media.
4To evaluate the media practices of society.
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
Reading
Course Contents
Defining mass communication. The effects of mass media on society: Idealism, Materialism, Autonomy and Interdependence. Mass media theories:Lasswell’s theory, two step flow, agenda setting, uses and gratifications, cultural indicators.Defining communication, mass communication and mass media. Comparing information and communication. Main elements of interpersonal communication and mass communication.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Defining communication, mass communication and mass media. Comparing information and communication. Main elements of interpersonal communication and mass communication.
2Concentration of mass media, transnational corporations, MacBride report
3Introduction to communication science, importance of mass media in the socialization process. Technological developments and its effects on communication.
4Relationship of mass media to social and cultural structures and the role of mass media as agents of change or as agents of status quo
5 Devolopment of social structures and dominant cultural patterns. Defining folk culture, elite culture and mass culture
6A historical perspective for the mass communication research with examples from Lasswell’s theory, two-step flow theory, consistengy theories
7Three basic periods of mass communication research (mass society-behavioristic-emprical/critical ) Mainstream mass communication research and critical perspective
8Midterm Exam
9Mass culture and popular culture with examples form mass media
10Marxist approach, political-economy theory, critical theory and Frankfurt School, dependency theory.
11Social-cultural approach and works of Birmingham School
12Defining the agenda -setting and framing theory with examples of research
13Defining the agenda building , spiral of silence, uses and gratifications theory with examples of research
14Cultural Indicators
15Cultural Indicators: examples of research from US and Sweden.
16Final Exam
Recommended or Required Reading
Yumlu, Konca, Kitle İletişim Kuram ve Araştırmaları, Nam, İzmir, 1994. McQuail, Denis - Sven Windahl, İletişim Modelleri, çev: Konca Yumlu, İmge Yayıncılık, Ankara, 1997. McQuail, Denis, Mass Communication Theory: An Introduction, 2.nd ed. Sage. London, 1987. McQuail, Denis and Sven Windahl, S. Communication Models For The Study Of Mass Communication, Longman, Essex, 1993.
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Sınavı1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
English
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14342
Individual Study for Mid term Examination12121
Individual Study for Final Examination12525
Reading32060
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes
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1
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LO15 44 4  3    4  
LO25 55 4  3    4  
LO35 55 5  5    5  
LO45 55 5  5    5  
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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