Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
1001002022014ECONOMY AND MARKETING IN AQUACULTURECompulsory244
Level of Course Unit
First Cycle
Objectives of the Course
With this course basic knowledge about the economy, marketing and finance will be transfered to the Aquaculture Engineers of the future. Such essential information will be given to the students to distribute their preferences among the alternative sources by a rational approach on how the market prices are determined in the market, what, how much, how and for whom the production will be made. Moreover, economic behaviour acquisition in the industry , exploring and assessing market opportunities, identifying seafood market chain and selecting suitable marketing strategies skills aimed.
Name of Lecturer(s)
Prof. Dr. Dilek EMİROĞLU
Learning Outcomes
1To be able to learn basic concepts of seafood economics and marketing
2Earn the ability to make analyzes on demand, offer and price determination subjects by the knowledge of basic economic principles.
3To develop marketing strategies for seafood enterprices by the help of marketing techniques being used in seafood enterprices
4To make market analyzes by learning market performance criteria and marketing trends
5Being able to be aware of national and international economic problems
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Introduction to basic concepts of the fisheries economics, basic concepts, types of economy, economics systems, aquaculture economics, production function, efficiency laws, offer, demand, offer-demand relationship, determining the price, seafood markets, pricing schemes, project and planning, marketing concepts, marketing function, elements of marketing, evaluating the marketing system, market performance evaluation criteria, marketing approaches, seafood marketing, role of marketing in fisheries business, marketing plan, contents of marketing strategy, marketing channels and market analysis
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction to fisheries economics, economics, basic concepts of seafood economics, types of economy, economy systemsDiscussion
2Scientific functions of economic systems, aquaculture economics and aims, production economics, economic targets, production function, efficiency lawsLiterature searching
3Offer, demand, offer‐demand relationshipGuided problem solution
4Determining the price, seafood markets, pricing schemes, seafood offer and demandGuided problem solution
5Project and planningExamples of project
6Midterm exam
7Marketing concepts, marketing functionDiscussion
8Elements of marketing, evaluating the marketing systemDiscussion
9Performance evaluation criteriaDiscussion
10Marketing approachesOn-site visiting of aquaculture enterprises
11Seafood marketing, role of marketing in fisheries businessOn-site visiting of aquaculture enterprises
12Marketing plan, contents of marketing strategyPreparing survey
13Marketing channels and market analysissurvey
14Term project presentationpresentation
15Term project presentationpresentation
16Final exam
Recommended or Required Reading
İşgören-Emiroğlu,D.ve Elbek,A.G.,2006.Genel Ekonomi. Ege Üniversitesi Basımevi. ISBN:975-483-694-9. İzmir. Shaw, S.A.,1990. Marketing: A practical guide for fish farmers. ISBN: 085238176, Great Britain. Curtis, M.J. and Howard A.J. 1993. Economics of aquaculture. ISBN-10: 1560220201 ,CRC press. Engle, C.R. and Quagrainie, K., 2006. Aguaculture marketing handbook , ISBN:0813816041,USA. Cunningham,S., Dunn, M.R., Whitmarsh, D., 1985. Fisheries economics: an introduction, ISBN: 072011702X, 9780720117028, California University Cemalcılar, İ. 1979. Pazarlama. Eskişehir İktisadi ve Ticari İlimler Akademisi yay. Eskişehir. Jolly, M.C. and Clants A. H., 1993. Economics of Aquaculture.ISBN: 1560220198. The Haworth Press. NY.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14228
Practice14114
Field Trip21020
Field Work155
Project Preparation2510
Project Presentation224
Individual Study for Mid term Examination11515
Individual Study for Final Examination12020
TOTAL WORKLOAD (hours)118
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
LO14            
LO24     54   3 
LO34  4 5444    
LO4   4 454   5 
LO53    3     35
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr