Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
708002792018SOCIAL MEDIACompulsory233
Level of Course Unit
First Cycle
Objectives of the Course
Evaluating social media in a historical context. Analyzing how the different layers of society perceive and use the social media which emerged in front of our eyes during the past decade. Studying the media, the alternative media and the social media considering their differences, similarities and common grounds with a critical approach. Understanding the meaning of social media for disciplines such as political science, sociology, anthropology, economics and arts.
Name of Lecturer(s)
Ebru Çetin
Learning Outcomes
1To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution.
2Evaluate the impact of social media on society
3Reflect on social media as a part of the whole communication history.
Mode of Delivery
Face to Face
Prerequisites and co-requisities
Recommended Optional Programme Components
yok
Course Contents
Introduction to social media, social media types, social networks and network-based business models, legal aspects and ethics, marketing in social media, information management and blogs, forums, groups, communication, existing social networks
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction to social media, goals, expectations
2Why are we using social media? Who uses social media?
3 Features of Social Media? The difference from classical media
4Social Networks and Features;facebook, instagram , linkedin etc.
5
Recommended or Required Reading
Yeni Medya ve Gazetecilik – John V. Pavlik Sosyal Medya - Akademi -Beta Yayınevi/Kolektif-Tolga Kara, Ebru Özgen İletişimde Sosyal Medya - Sosyal Medyada Etkileşim-Özlem Oğuzhan Sosyal Medya Ve Gençlik-Bir Yayınları - Mehmet Emin Babacan - İnce Kapak
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
none
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
TOTAL WORKLOAD (hours)0
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
LO1           4 
LO2        4    
LO3             
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr