Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
10720702T11242PUBLIC RELATIONSElective235
Level of Course Unit
First Cycle
Objectives of the Course
Name of Lecturer(s)
Doç.Dr.Özgür KÖSEOĞLU
Learning Outcomes
1To be able to comprehend what communication is and tell the difference between the types of it.
2To be able to communicate effectively interpersonally
3To be able to understand what public relations is and to differenciate it from other persuasive disciplines such as advertising, propaganda, and marketing.
4To be able to discuss contemporary concepts such as corporate social responsibility, dialogic communication and stakeholder management .
5To be able to grow awareness of the relationship between individual and consumption in the context of consumerist society.
Mode of Delivery
Face to Face
Prerequisites and co-requisities
Recommended Optional Programme Components
Course Contents
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introduction to the course, / Syllabus review
2Introduction to Communication
3Types of Communication and Communicating Effectively
4Mass Communication, Traditional Media Social Media
5The differences between advertising, propaganda, marketing and public relations
6General System Theory
7General System Theory and Application of the theory to Public Relations
8Public Relations Models
9Midterm
10Watching Documentary: The Century of Self (The First Episode)
11Discussing the Documentary: Persuasion in Mass Communication- From economy of needs to an economy based on desires
12Consumerist Society and Symbolic Consumption
13Brands and the Concept of Personal Brands
14İtibar ve Kurumsal Sosyal Sorumluluk
15Dialogic Communication and PR
16Final Exam
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14228
Individual Study for Mid term Examination13030
Individual Study for Final Examination13030
Reading13030
Homework13030
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
PO
15
LO11 1   1   15213
LO2 3 1    3 25 22
LO31      31  21  
LO4   3    2  2425
LO522     4       
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr