Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
801002642012MASS COMMUNICATION SYSTEMSElective244
Level of Course Unit
First Cycle
Objectives of the Course
The course aims to introduce different communication systems of different countries in relation to their political, economic and social structures. It is also aimed to compare different systems so that it is possible to evaluate the media practices in Turkey.
Name of Lecturer(s)
Prof. Dr. Konca Yumlu
Learning Outcomes
1To be able to differentiate the difference between Authoritarian and Liberal systems.
2To list the main characteristics of media policies.
3To be able to compare broadcasting in different countries.
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Main theories of media systems: Authoritarian. Liberal, Social Responsibilty, Soviet-Communist, Development Media, Democratic Participant Theories. Contemporary media policies: privatization, deregulation. Broadcasting policies in USA and EU countries. Broadcasting in Turkey.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1The development of four basic theories of media performance.
2In addition to four basic theories, the two theories added by McQuail and their main characteristics.
3Comparison of control mechanisms in different countries through different theories.
4Broadcasting system in USA. Main elements of broadcasting like networks, independent stations etc.
5Federal Communication Commission (FCC):Its practices and its role in the American media system
6Radio broadcasting in US. Public radios, community radios and characteristics of radio broadcasting in USA.
7British Broadcasting System.
8Midterm Exam
9BBC and private TV: Principles, practices and program structure.
10French Broadcasting System.
11Italian Broadcasting System.
12Changes in communication policies: Privatization and deregulation. Influence of liberal thought on communication.
13Main characteristics of Western Europe communication policies before and after 1980. The state of public broadcasting.
14Evaluations of broadcasting system and regulations through theories.
15Concentration and its effects in Turkey and around the world.
16Final Exam
Recommended or Required Reading
Vural, Sacide, Kitle İletişiminde Denetim Stratejileri, Özışık Matbaası, Ankara, 1994. Keane, John, Medya ve Demokrasi, Ayrıntı, İstanbul, 1992 Kejanlıoğlu, Beybin ve d. (derleyen), Medya Politikaları, İmge, Ankara, 2001 McQuail, Denis, Mass Communication Theory: An Introduction, 2.nd ed. Sage, London, 1987 Pekman, Cem, Televizyonda Özelleşme: Avrupa Yayıncılığı Değişim Süreci, Beta Basım, İstanbul, 1997 Siebert, Fred S. ve d. , Four Theories of the Press, Uni. of. Illionis Press, Urbana , 1956. Topuz, Hıfzı, ve d., Basında Tekelleşme, Tuses ve İlad Yayını, İstanbul 1989 Topuz, Hıfzı, ve d., Yarının Radyo ve Televizyon Düzeni ,Tuses ve İlad Yayını, İstanbul 1990 Downing, John et al. (eds.), Questioning the Media: A Critical Introduction, Sage London, 1990
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14342
Individual Study for Mid term Examination11616
Individual Study for Final Examination11818
Reading14342
TOTAL WORKLOAD (hours)120
Contribution of Learning Outcomes to Programme Outcomes
PO
1
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5
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9
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10
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13
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PO
16
LO15 55 5  43  2 34
LO25 55 5  43  2 34
LO35 55 5  43  2 34
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr