Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
9203035112015Visual CommunicationElective116
Level of Course Unit
Second Cycle
Objectives of the Course
This course aims to explain codes of visual communicaton anda raflection in visual communication of the new communication technologies
Name of Lecturer(s)
Yrd.Doç.Dr. Ahmet İmançer
Learning Outcomes
1Able to know basic terms of visual Communication
2Able to use Componentss of visual communication in media
3Able to analyze visual images in therotical aspect
Mode of Delivery
Face to Face
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Visual communication
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Codes and symbols in visual communication
2Non Verbal communication codes
3Arranging visual materials
4Introduction to semiology
5The methods os analysig visual materials
6Analysing and arranging images like poster, billboard, drawings etc.
7The puts of written elements to visual communication
8Mid term
9The puts of verbal elements to visual communication
10Ideology and manipulation of images
11Pyschoanalysis and visual images
12Ideological Criticism and analysis of visual images
13Advertisement visuals and Consumption culture
14Samples
15Samples
16Final
Recommended or Required Reading
Arthur Asa Berger, Kitle İletişiminde Çözümleme Yöntemleri, Çev: Murat Berkay-Haluk Yüksel,Eskişehir, Anadolu Üniversitesi Yayınları, 1996. Catherıne A. Lutz, Jane L. Collins, National Geographıc'ı Doğru Okumak, Çev: Mefkure Bayatlı, İstanbul, Agora Kitaplığı, 2005. Çerkes Karadağ, Sözde Fotoğraf, İstanbul, İmge Kitabevi, 2000. Ertuğrul Alkan, Fotoğraf Okuma, Eskişehir, Çözüm İletişim Hizmetleri, 1999. Gökhan Evliyaoğlu, İletişim Psikolojisi Psikolojik İletişim, Ankara, Gazeticiler Cemiyeti Yayınları, 1987. Greame Burton, Görünenden Fazlası, İstanbul, Alan Yayınları, 1995. Gültekin Çizgen, Fotoğrafın Görsel Dili, İstanbul, Arkeoloji ve Sanat Yayınları, 1998. John Berger, O Ana Adanmış, Türkçesi: Yurdanur Salman-Müge Gürsoy, İstanbul, Metis Yayınları, 1986. John Berger, Görme Biçimleri, İstanbul, Metis Yayınları, 1993. Ken Cooper, Sözsüz İletişim, Çev: Tunç Yalkı, İstanbul, İlgi Yayınları, 1989. Roland Barthes, Camera Lucida, Türkçesi: Reha Akçakaya, İstanbul, Altıkırkbeş Yayınları, 1992. Sabit Kalfagil, Fotoğraf Sanatında Kompozisyon, İstanbul, Fotoğraf Yayınları, 1981. Susan Sontag, Fotoğraf Üzerine, Türkçesi: Reha Akçakaya, İstanbul, Altıkırkbeş Yayınları, 1993.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14342
Self Study16348
Individual Study for Mid term Examination11515
Individual Study for Final Examination12525
Reading16348
TOTAL WORKLOAD (hours)180
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
PO
15
PO
16
LO1                
LO2                
LO3                
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Ege University, Bornova - İzmir / TURKEY • Phone: +90 232 311 10 10 • e-mail: intrec@mail.ege.edu.tr